Barbara Van Gorder

Job Function
Marketing & Advertising
 

Timeline

'16
'14
'12
'10
'08
'06
'04
'02
'00
'98
Marketing & Communications Director, Vistronix Technology
ASRC Federal
Owner, BVG Marketing
Director of Marketing, Apex CoVantage
www.apexcovantage.com
Owner
BVG Consulting
Senior Account Executive, Equals Three Communications
www.equals3.com
Co-Owner
Athena Creative Group
Director of Marketing
Internet Information Services
 

Work Experience

    • Marketing & Communications Director, Vistronix Technology
    • ASRC Federal // Aug '16 - Aug '16
    • Marketing & Communications Director, Vistronix Technology (acquired by ASRC Federal, Aug. 2016)
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    • Owner, BVG Marketing
    • Apr '11 - Jul '14
    • Owner, BVG Marketing April 2011 to July 2014 As a small business owner, provided marketing services including strategic plans and high-level market research, branding, positioning, and messaging to improve the ROI of clients' marketing efforts. 15-month marketing consulting contract existed with my current employer (Vistronix); sub-contracts existed with a digital marketing agency, an SEO firm, and a thought-leadership pioneer. Significant projects included an annual marketing plan, content marketing plan, messaging guide, video production, brand roll-out campaign, copywriting of websites, brochures and blog posts, and social media plans and editorial calendar.
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    • Director of Marketing, Apex CoVantage
    • www.apexcovantage.com // Sep '06 - Apr '11
    • Director of Marketing, Apex CoVantage (www.apexcovantage.com) Sept. 2006 to April 2011 Led marketing department of $200 million global technology firm providing digital content services and engineering solutions to some of the largest publishers, telecoms, and utilities in the world. Reported directly to CEO and had ownership of Apex's corporate online presence, trade show event management, webinars, public relations, sales support, and all marketing collateral. Steadily increased the number and quality of leads to build new business for 12-person sales team. Spearheaded effort to purchase and adopt CRM software to track ROI on all marketing campaigns. Implemented detailed project plans including Excel spreadsheets, tasks lists, deadlines, and budgets. Developed process management system to improve ROI and lead generation from 20+ industry shows. Scripted and produced corporate and product videos targeted at key decision-makers. Elevated Apex's brand and thought-leadership position through lead-building webinar series, white papers, speaking engagements, awards, and industry blogs. Supervised Marketing Manager and built a stable of reliable freelance writers, designers, and publicists.
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    • Owner
    • BVG Consulting // Oct '03 - Sep '06
    • Owner, BVG Consulting Oct. 2003 to Sept. 2006 Initial two-week consulting contract with Vistronix (current employer) lasted 2.5 years. Am now the companys full-time Marketing & Communications Director. Services included the strategy and project management of all elements of an integrated marketing plan.
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    • Senior Account Executive, Equals Three Communications
    • www.equals3.com // Dec '01 - Oct '03
    • Senior Account Executive, Equals Three Communications (www.equals3.com) Dec. 2001 to Oct. 2003 Directed national, multi-media, research-based public awareness campaigns including a multi-year, multi- million-dollar contract with NIH's National Kidney Disease Education Program. Built and maintained positive client relationships resulting in $600,000 in additional projects from existing clients in the first year alone. Consistently contributed to strategy of retaining and growing existing agency business.
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    • Co-Owner
    • Athena Creative Group // Aug '98 - Dec '01
    • Co-Owner, Athena Creative Group Aug. 1998 to Dec. 2001 Built profitable marketing and creative design relationships with clients in the telecom, trade association, and non-profit arenas. Specialized in website development. Clients included Teleglobe, PSINet, InfoMech E-Commerce, PBS Business, PEPCO, PCIA, American Bankers Association and the Consumer Federation of America.
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    • Director of Marketing
    • Internet Information Services // Oct '96 - Aug '98
    • Director of Marketing, Internet Information Services Oct. 1996 to Aug.1998 Key member of management team of $8 million Internet consulting company. Clients included Bristol- Myers Squibb, Pfizer, National Geographic, and GEICO. Managed corporate web site, PR activities, collateral development, direct marketing, radio advertising, tradeshow participation, media interviews and speaking engagements.
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Education

    • Bachelor's Degree // English Language & Literature
    • University of Maryland
 

Skills

Learning
Intermediate
Advanced
Expert
 

Keywords

And Sales Apex Award Branding Budgets Clients Contracts Copywriting Crm Excel Lead Generation Leads Marketing Marketing Department Million Nasa Person Sales Process Management Project Plans Public Relations Recruiting Roi Sales Sales Support Sales Team Security Solutions Sub-contracts Telecom Trade Show
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