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P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor (PG)

P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor (PG)

news via Ad News in Advertising • Today

Bob McDonald, the 59-year-old CEO of Procter & Gamble and a 33-year veteran of the company, has stepped down suddenly. He will be replaced by an old hand: his predecessor, A.G. Lafley (presumably...

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Account Management

( uh-kount man-ij-muhnt) (n.)

The practice of managing the relationships of advertising agencies and their clients. Advertising account managers, also known as account executives, practice this specialty. They perform many different roles more...

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