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Article in Marketing & Advertising

  You can lean a lot about marketing and selling a product by looking at Amazon's marketing strategy for Kindle.   Even when you have a great product, marketing and ...
Article in Marketing & Advertising

Find the motivation you need to get your career in communications going before you’re In The Hot Seat. By Heather Fairchild - Heather is a multimedia developer with experience in ...
Article in Marketing & Advertising

When it comes to finding a job in the communication field, one area that will help you be a top candidate, is to be able to communicate effectively. Being able to communicate to ...
Article in Marketing & Advertising

We “old timers” remember two competing songs from the past. While the BeeGees sang, “It’s only words, and words are all I have to take your heart away,” the Mamas and Papas were ...
Article in Marketing & Advertising

Let Harry Potter teach you some marketing tips. (Part Two) If you already read Part 1, welcome back! If you're just joining us, this is Part 2 of this series. At the beginning ...
Article in Marketing & Advertising

I had lunch at a popular casual restaurant/art gallery yesterday in downtown Savannah. SoHo has an eclectic menu with fresh sandwiches and salads and the best tomato basil soup I ...
Article in Marketing & Advertising

Mark Twain responded to a newspaper that had published his obituary saying, “The news of my death is greatly exaggerated.” Perhaps print communications can make the same claim. ...
Article in Marketing & Advertising

When presenting information to individuals and audiences, it is best to use illustrations that can paint a picture of what you are describing. Most people think in terms of ...
Article in Marketing & Advertising

Imagine a cell phone tower that fits in the palm of your hand. Although it could be mistaken for an elaborate toy resembling an updated Rubik’s Cube, the lightRadio by ...
Article in Marketing & Advertising

Is public broadcasting worth the buck? People who work in communications are wondering as the Senate is currently discussing ending funding for the endeavor. $400 million which ...
Article in Marketing & Advertising

Jen Aniston has a sex tape? No way! Take a look at her new viral video   Ok, ok. It isn't really a sex tape, but Jennifer Aniston's new viral video spot for Smart Water ...
Article in Marketing & Advertising

By: Randy SnyderThis is a continuation of my blog that was published on this site on 01/25 piece which addressed some marketing ideas that will have a short range affect on ...
Article in Marketing & Advertising

You may have noticed from some of my posts on this blog that I have a fascination with logos. Like advertising, logos can be highly effective ways for companies and organizations ...
Article in Marketing & Advertising

By Randy SnyderThere are many tried and true marketing techniques that can add revenue to your business for a chosen, limited time frame. The ideal marketing effort is one that ...
Article in Marketing & Advertising

You’ve got the knowledge. You’ve got the experience. You’re ready to take your photography business out of the darkroom and into the spot light. There’s one last thing you need, ...
Article in Marketing & Advertising

In the Hot Seat is an illustrated depiction of the good and bad ideas of job seekers in interviews. Thinking about a job in communications? Check out ...
Article in Marketing & Advertising

When you're in the job market, getting noticed can always be a challenge. In fact, recent statistics put the unemployment rate at about ten percent. That means about ten percent ...
Article in Marketing & Advertising

Some time ago, the sales force was gathered for our weekly meeting. The morning scuttlebutt was that one of the salesmen had been fired for a serious infraction. This was ...
Article in Marketing & Advertising

Creating the right environment for the development of cultural awareness within your organization does not happen by accident. At your next company meeting, make some time for ...
Article in Marketing & Advertising

The Chinese have a saying that goes like this, “Man without smile should not open shop.” What this statement communicates is that generally speaking, people like to do business ...