As a major player in the corporate world, you are charged with the responsibility of going above and beyond to show that you have what it takes to deliver as a C-level executive. This isn’t such an easy task, especially when you are up against some of the toughest competition in the country.
So it’s crucial that you get your personal brand in tip-top shape by starting with an outstanding branding statement.
Do you know how to create an effective branding statement? Here are five steps to get you on the right track:
Step #1: Develop Your Vision
Your outlook—on not just your career but life as a whole—is critical in helping you to create a branding statement that tells employers what you believe and how you plan to deliver the goods. What is your vision? Knowing this is an important first step in creating an outstanding branding statement.
Step #2: Define Your Goals
With your overall vision defined, it’s important to look at individual goals you hope to accomplish at the C-level. With each company, your goals encompass not only what the employer is looking for but what you envision in your role. Once you define those goals, it should be easy to summarize how you plan to impact the company.
Step #3: Describe Your Brand Attributes
Your brand attributes are words or phrases used to describe the value you offer. A great way to develop these brand attributes is by finding three strong nouns that describe just how a company (and your entire field) can benefit from your contributions (e.g., forward-thinker, risk-taker, visionary). Then define your brand attribute: “Forward-thinker: I consistently think ahead of the curve and create cutting-edge concepts.”
Step #4: Identify Your Core Strengths
As you develop your branding statement, it’s important to take a good look at the functions and responsibilities you excel in the most. How would a company have a difficult time recovering if you walked away? Are you a great listener? Do you handle conflict well? What makes you irreplaceable?
Step #5: Find Out What Differentiates You From the Rest
A critically important step in developing your personal branding statement is determining what makes you stand out from your competition. What makes you stand out? Is it your vision? Are you the most recognized expert in your field? What makes you the best choice?
After you’ve pooled together this information, along with your professional background, you can use the example above to develop your own outstanding branding statement. The more effort you put into the process, the greater your chances will be of creating one that gets you the callback you want.