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Article in Marketing & Advertising

Like many people caught in the middle of Hurricane Sandy, I watched the weather through glass screens. I watched the news on television, from my laptop, on a tablet. I messaged ...
Article in Marketing & Advertising

Last week my fiancé and I drove from northeast North Carolina to south Florida. It was over 15 hours each way not including pit stops. Like most travelers to the sunshine ...
Article in Marketing & Advertising

When it comes to interviewing for a position in the marketing field, you will find in most cases that the interview will focus on examining your confidence, knowledge and ...
Article in Marketing & Advertising

Everyone loves pizza. No matter how old you are, it's hard to turn down a slice. In fact, in America, we eat a lot of pizza. According to some reports, Americans eat 46 slices per ...
Article in Marketing & Advertising

The creative side of advertising is a glamour field that many want to get into. But it’s also becoming increasingly crowded.  Far more so than when I got into the ...
Article in Marketing & Advertising

 Many areas of life require a certain amount of creativity. Getting a job is no exception.  But, after weeks, months, even years of looking, it’s easy to feel like ...
Article in Marketing & Advertising

  As an administrative professional, you may be asked to prepare a Press Kit to promote your company, its product or service. Press kits can be electronic or hard copy and ...
Article in Marketing & Advertising

I had lunch at a popular casual restaurant/art gallery yesterday in downtown Savannah. SoHo has an eclectic menu with fresh sandwiches and salads and the best tomato basil soup I ...
Article in Marketing & Advertising

Any type of communication involves being aware of who your audience is and how they might interpret it. If you think about it, almost everything we read or hear is filtered ...
Article in Marketing & Advertising

Don’t strike out In The Hot Seat. Be prepared to sell yourself when looking for a job.By Heather Fairchild - Heather is a multimedia developer with experience in web, film, ...
Article in Marketing & Advertising

If you have just graduated from college with a communications degree, you may be finding it tough to find a job. Join the club. With the unemployment rate hovering around 9.2%, ...
Article in Marketing & Advertising

About two months ago, I was approached by a local talk-radio station to contribute my career and job search expertise for a new program targeting Baby Boomers who are new or ...
Article in Marketing & Advertising

Be bold In The Hot Seat. Use new technology to increase your job search options. Which job search apps have you tried. Let me know what worked and what failed in the comments ...
Article in Marketing & Advertising

Image by Getty Images via @daylifeUnderstanding who your customers are is the key to success.How can a company that has achieved such a high degree of success in a short time end ...
Article in Marketing & Advertising

I was talking with a friend the other day who had been laid off from his past communications job about two years ago. He collected unemployment as long as he could, and when that ...
Article in Marketing & Advertising

Four weeks ago I called the owner of a local company that carries promotional items. I had known the owner for about twenty years. He is a good person and well meaning, but what ...
Article in Marketing & Advertising

A new site lets you take your Farmville experience out into the real world. Do you think you have what it takes?When I think of how many hours I've spent toiling in the hot ...
Article in Marketing & Advertising

According to a survey I am conducting for an article on workplace habits, earplugs would be a welcome addition to the employee supply cabinet. One of the most frequent complaints ...
Article in Marketing & Advertising

  You can lean a lot about marketing and selling a product by looking at Amazon's marketing strategy for Kindle.   Even when you have a great product, marketing and ...
Article in Marketing & Advertising

Find the motivation you need to get your career in communications going before you’re In The Hot Seat. By Heather Fairchild - Heather is a multimedia developer with experience in ...