Ladies and Gentlemen,
Driving businesses to high visibility in competitive markets, I deliver strategies for rapid growth and sustainability. As a senior executive with 15+ years of experience in business development, start-up, turnaround, general management, sales, marketing, M&A activity, and product positioning, I seize emerging opportunities for long-term impact. Please consider:
* While working for Adobe, closed Adobe's largest single account agreement to-date licensing PostScript to Sun Microsystems for $20M.
* Elevated startup to $120M in
Education
Bachelor's Degree(Completed)// Computer Science
Portland State University
Timeline
'13
'11
'09
'07
'05
'03
'01
'99
'97
'95
'93
'91
'89
'87
'85
Principal
Ybarra Executive Consulting
CEO
Demi Energy/Asoka USA
SVP Sales & Marketing
Netopia (now Motorola)
Vice President and General Manager, Founder
Siemens (acquired FlowPoint/Efficient Networks)
Consultant
Apple, Inc.
Business Manager
Adobe Systems
Business Unit Manager
QMS, Inc. (Konica Minolta)
Work Experience
Principal
Ybarra Executive Consulting // Jul '06 - Present
Helping start-up and mature companies accelerate their success directing business and engineering specifications and teams. Clients included MyMark – SaaS social media for professionals, Entelica Energy - energy efficiency for buildings, Shift! – SaaS employee schedules, ReadyNet – homeplug products, Revinetix – D2D2D backup,Mediaport – digital entertainment, My LifeStyle – SaaS online real estate, Powercode – WISP & Telecommunication SaaS network management software, and Kago Networks – WiMAX wireless broadband technology for Telecommunications.
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CEO
Demi Energy/Asoka USA // Jun '07 - Jul '09
Demi Energy, Inc.: Engaged for spin-out of Asoka USA Corporation’s core energy solution, attaining $2M in series A funding. Asoka USA Corporation: Sought out by VC investors to revitalize struggling powerline networking solutions company, tripling revenue and overseeing 90 direct reports (60 engineers) spanning US, Canada, Europe, Japan, and China.
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SVP Sales & Marketing
Netopia (now Motorola) // Jul '03 - May '06
– Directed sales/marketing, product management, service delivery, and business development for $120M broadband products firm. Grew revenue from $80M to $120M.
– Facilitated integration of Wi-Fi broadband and merchant services to capitalize on market penetration potential.
– Revitalized SaaS division due to compliance issues, repositioning group as key contributor and rebuilding staff/management team.
– Researched and managed acquisition of TR-069 remote management system. Licensed software to major telco's worldwide generating over $8M a year in high margin revenue
– Proposed and drove value proposition for Motorola acquisition of Netopia
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Vice President and General Manager, Founder
Siemens (acquired FlowPoint/Efficient Networks) // Sep '97 - May '03
– Recruited as co-founder by FlowPoint to overcome competitive barriers, elevating revenue from $500K to $7M+ in one year by building sales/marketing team, leveraging engineering talent, and devising plan to enter DSL space on multinational level.
– Championed company’s sale to build capital, positioning company as wholly-owned subsidiary of primary investor (Cabletron).
– Oversaw growth to $60M+ in 1999, steering negotiation of company’s sale to Efficient Network; remained on executive staff as VP of corporate marketing, strengthening promotional strategies and corporate image via new website and PR approach.
– Transitioned into general management role for product division, proving vital in boosting sales to run rate of $500M in 2000.
– Integral in company’s sale to Siemens to minimize impact of impending dotcom burst, assuming general management position for global broadband products; oversaw 150 direct reports and engineering/product development in Switzerland and Belgium.
– Served on Broadband Forum contributing to standards-based software and hardware specifications for DSL and broadband telecommunications last mile equipment.
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Consultant
Apple, Inc. // Jan '97 - Aug '97
– Delivered recommendations that resulted in launching standalone stores and developing in-store partnerships with CompUSA.
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Business Manager
Adobe Systems // Sep '90 - Sep '95
– Drove new product introduction, marketing, and sales channel development for company’s UNIX graphic arts product offerings including Photoshop, Illustrator, Premier, and Acrobat; participated in buy-side acquisitions and operational integration.
– Secured company’s largest PostScript licensing agreement valued at $20M, landing contract with Sun Microsystems; integral in developing Acrobat and transitioning major Adobe products into Sun, Silicon Graphics, DEC, and IBM operating systems.
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