Account Manager

Account Manager

POSITION TITLE:        Marketing Communications Manager

COMPANY:                   Confidential

REPORTING TO:          President / COO

LOCATION:                   Chicago, Illinois

COMPANY PROFILE

Eved is leading the transformation of the $263B meeting and event planning industry from a fractured, disconnected, traditional business services sector into a comprehensive online marketplace where every possible stakeholder in the industry’s supply chain can fully leverage their business on a global scale.

The Eved technology platform is being used to amass/divert/collect the $263 billion that flows in an inefficient, manual process to various members of the supply chain and have it seamlessly flow online where all members of the supply chain can interact and transact:

• Online Private Marketplace
• Connects Buyers & Sellers to Transact
• Solution for DMCs and Event Management
• Enterprise Capabilities for Corporations
• Vendor Management, insurance and Invoicing
• Incentives for Third Party Providers to use Tech Platform
• Social Media Interoperability

Eved is the first and only company to develop full online supply chain integration via a private marketplace.  The transaction-based revenue model creates unlimited growth opportunity with built-in incentives for adoption at every level of the supply chain.  The largest 5 Meeting and Incentive companies are already evangelist clients building the database and transacting online.

HOW WE DO IT:

The Eved Platform links all the members of the supply chain to connect and transact with one another solving key pain points, providing new technology to increase revenue and remove inefficient manual systems. Unlike many software solutions that remove the value add reseller, Eved enables the value add reseller to grow and provide more value to customers. The technology provides an efficient transactional sale, while the value add reseller leverages buying power, offers expertise, handles operations, and supports their own customers.

Eved is an early stage company where you will have the opportunity to impact something huge:

• You will be there at the very early stages and your work will have a major impact
• Grow faster, professionally, than you could elsewhere
• Play a role in shaping something big
• You won't get lost in the crowd, work directly with senior executives.

VISION

"We want to be the nation's leader in providing on-demand, web-based platforms that connect Venues, Buyers and Sellers to efficiently conduct business with one another. We want to be a valued technology partner by identifying, innovating and connecting to the changing needs of our client. We intend to establish a reputation of impeccable integrity focused on exceeding expectations of our clients while creating a work environment that is both challenging and fulfilling. We will maintain high-level earnings by running a lean, highly automated systems-oriented company."

WHO WE TARGET

Members of our supply chain are all customer targets.

• Companies that conduct a quantity of meetings
• Third party meeting and incentive event planning companies
• Value added resellers i.e. Destination Management Companies (DMCs), Corporate Event Planners
• Wholesalers i.e. Florists, Transportation Companies, Entertainers, Rental Companies, Tours etc
• Hotels, Restaurants, Venues, Audio Visual and Production Companies

THE ROLE DEFINED

The Marketing Communications Manager will be responsible for all marketing and brand positioning via a broad array of tools including digital communications, collateral and website content, direct customer promotion, messaging and brand building. The position will be responsible for overseeing corporate branding, advertising, event presence, online communications, creative design,  and development and production of sales and client service collateral.  The individual in this role will collaborate with all functions in the company to deliver value-add insights and ideas as to how communications and collateral can support the business strategy, market adoption and customer satisfaction.

The ability to think big-picture while managing very detailed execution is important. The position demands a high-level of multitasking while offering the right candidate the opportunity to truly create and own an integrated marketing communications program from the ground up. In addition, the position will be responsible for engaging internal audiences and helping establish employees as brand ambassadors.

Experience and judgment to plan and accomplish goals is necessary, ability to perform a wide variety of tasks, collaborate cross-functionally or lead and direct the work of others as appropriate. A wide degree of creativity and latitude is expected.

This person must have a proven record of being able to work collaboratively in a team environment, must be able to react quickly to change in direction and opportunity and will have preferably had experience in a start-up environment.

SCOPE AND CORE RESPONSIBILITIES

• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies and collateral development
• Execute online programs to drive traffic, e-mail acquisition, and website registrations.  This individual should know best practices in online marketing/technology trends, who can locate areas of untapped opportunity and raise the online recognition
• Create and execute online and e-mail marketing initiatives that drive traffic and increase existing usage of our site while extending the visibility of our online network to our client audience
• Recommend website improvements to increase page views,  visitors, e-mail capture, registrations, leads, retention, and sales
• Manage and optimize SEM, SEO, inbound linking, and related programs  and work with sales and clients to organize new search and e-mail marketing campaigns around product/brand key phrases
• Coordinate communications projects with vendors and contractors for the development and production of educational and promotional materials, web site production and other collateral
• Provide writing and editing support for all outbound member communication including all promotional materials, website content, and customer communication
• Assist in developing sales presentations for inside and outside sales representatives
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
• Analyze daily sales, traffic, trends, and usage and making enhancements to increase opportunities and sales

EXPERIENCE AND SKILL SETS PREFERRED

• Requires excellent written and verbal communications
• Ability to effectively work under tight deadlines and manage projects independently
• Resourcefulness in solving problems
• Excellent people skills and an upbeat and enthusiastic attitude.
• Strong organizational skills and keen attention to detail
• Strong computer skills 
• Superior professionalism and judgment
• Strong work ethic
• Five of more years of experience in program development and marketing
• Prior digital or Web 2.0 marketing experience desired
• Collaborative:  ability to work closely with all functions across the company
• Entrepreneurial:  understands the demands of a private, emerging growth company and work with a smart, passionate, innovative team of entrepreneurs
• Self-starter and action-oriented
• A bachelor’s degree in marketing, business, communications, or a related field is required.

ATTRIBUTES

• Energetic and outgoing personality
• Intelligence
• Strong interpersonal and teamwork skills
• Well-developed telephone and presentation skills
• Self-starter
• Goal-oriented
• Effective time-management skills and the ability to juggle multiple projects
• Solid work ethic
• Resiliency
• Positive attitude – can-do personality
• Demonstration of highest personal ethics