Director Marketing Strategy & Planning

Director Marketing Strategy & Planning

Mission : To take a long-term, outside-in perspective to drive marketing and customer innovation and step function change resulting in enhanced marketing impact on the business.

• eBay's North America Marketplace's Marketing Strategy team works on projects directly for the CMO in the development of marketing strategy, all aspects of marketing planning and the development of customer and market insights and trends for all marketing-related efforts
• Specifically leading the efforts in identifying the customers unmet needs "the why" to drive future growth by developing an outside in perspective and understanding current and future retail trends 3-5 years out
  
  
  
  • Who are the customers on and off eBay
  • What is the path to purchase The way in....
  • How is media consumed
  • What are the triggers marketing can influence
  • How should marketing be thinking differently to reach these customers
• Lead the strategic marketing framework, thought leadership, development of actionable customer insights and competitive customer intelligence to support the business goals and objectives (current and future)
• As the Director of Marketing Strategy & Planning, you will work as a leader on multiple projects at a time working closely with the Senior Directors & Directors in Marketing, Corporate Strategy, Finance, Analytics, Business and Product teams to develop and implement recommendations
• The candidate must have the leadership skills to quickly command the respect of the product organization, and the business acumen to gain the trust and understanding of eBay's business units
• Manage a team comprised of strategic planning, customer lifetime value and marketing operations functions

Skills & Responsibilities:

• 15+ years of professional work experience & 5+ years of management consulting experience
• Strategic thinking and thought leadership with a mindset of innovation, intellectual curiosity and customer insight capability ("design thinker")
• Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results
• Will go beyond process to create and foster a "culture of excellence" within eBay. Be viewed as a transformational change agent within marketing.
• An analytical, qualitative and quantitative, detail-oriented mindset is critical for this position
  
  
  
  • Ability to quickly understand data and turn it into actionable insights and recommendations
  • Ability to synthesize insights and present findings effectively to drive traction for the work
• Oversee the annual marketing planning process working closely with the NA Marketplace's Marketing leadership team
• In partnership with the Analytics team, identify recommendations for optimal marketing investment allocation across marketing priorities
• Lead the market analysis (digital, mobile, social and local) to identify key customer and market trends
• Lead the gathering, identification and sharing of key insights for all customer segments
• Conduct formal and ad hoc competitive analysis and report on key findings to Marketing Senior Directors & Directors
• Facilitate cross-functional knowledge sharing and application of market trends and insights
• Manage the measurement, analysis and reporting of all marketing program performance and its impact on business results

Other Skills:

• Roll up your sleeves mentality
• Consummate team player - me last vs. me first
• Effective with all levels of the organization in an environment of minimal hierarchy
• Strong written and oral communication, including large-group presentations
• Project management skills and attention to detail
• Executive presence
• Proven track record in leading a high performing team, and setting clear priorities
• Ability to attract and develop talent, and motivate external agencies
• Teamwork, interpersonal & relationship-building skills, and ability to lead by influence and example
• Analytical skills and ability to develop quantitative models, e.g. business case, forecasting
• Initiative and strong bias for action