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For your reference, we have included the original job posting below.
Director of Marketing- Luxury Brand
Job Number:
38535152
Company Name:
Fashion Industry Employer
Job Location:
New York, NY US
Job Categories:
Merchandising, Purchasing & Retail Management & Business
Director of Marketing- Luxury Brand
Develop and manage all marketing programs to include product launches, in-store events, special exhibitions, customer loyalty programs, market research, customer database, and all direct marketing to end customers.
PRIMARY RESPONSIBILITIES:
- Create, implement, and report awareness building, traffic driving, and sales building marketing programs for North American boutiques, franchise/wholesale networks in close coordination with the Vice President of Retail and the Vice President of Wholesale.
- Adapt and execute centrally developed programs and act as a liaison to the corresponding departments in Corporate and Overseas
- Develop local promotions, activities, and turnkey events designed to increase the business of all or selected boutiques and wholesale partners considering their specific market environment
- Promote local events and activities in cooperation with public relations agency and mall marketing departments
- Develop, implement, and support the Brand's CRM database and programs
- Create opportunities through cooperation with external loyalty and reward programs where appropriate for the brand
- Develop and execute direct marketing programs using internal or external database resources
- Develop product expertise in the assigned product categories and act as a liaison with the corresponding departments in Europe
- Initiate and monitor the assigned product launches using a project management approach
- Manage budgets and prepare cost/benefit analysis for major in- store and direct marketing actions
- Interact with other department heads and assist with the development of cross-marketing strategies and opportunities
