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For your reference, we have included the original job posting below.
Email Marketing Manager
Job Number:
42895069
Company Name:
Sierra Trading Post
Job Location:
Cheyenne, WY US
Job Category:
Merchandising, Purchasing & Retail
Salary:
DOE
Minimum Education:
4-Year College Degree
Email Marketing Manager
Major Duties and Responsibilities:
Manage all aspects of development and marketing (promotional, transactional and triggered email programs)
Implement strategies for email list growth
Optimize all existing email growth strategies (specific landing pages for co-reg offers, optimizing email sign-up page, etc.)
Look for new cost-effective opportunities for acquisition
Build new email lists for expanded product categories and ecomm platforms
Manage/Initiate campaigns for customer acquisition and retention
Ensure all touch points are optimized (from a marketing and creative standpoint)
Ensure our marketing message is always conveyed in a way that clearly communicates the brand message and the benefits of our program
Reactivation strategy
Co-reg relationships
Contests
Analysis, research and reporting on email campaigns with recommendations for growth opportunities
Foreign email sales growth
Reactivation strategy
Test multiple offers on various segments to increase profit and overall customer engagement/response.
Test personalization on various emails/segments
Stay in-tune with industry best practices and the latest technologies/modes of communication (Mobile and Social).
Measure effectiveness of social sharing
Measure how much traffic/revenue for email is coming through mobile devices
Making sure emails are optimized for mobile viewing
Measure effectiveness of social sharing
Look for additional email touch points
Personalized emails
Expansion of our triggered and referral email programs
Work closely with our analytics team to develop contract strategy based programs
Requirements:
Qualifications:
3+ years professional email marketing experience
Bachelor’s degree in marketing, ecommerce, business or related field
Knowledge of standard design concepts such as color theory, layout, composition and typography
Experience with list segmentation preferred
Excellent written and verbal communication skills
Understanding of today’s marketing and creative trends
Experience with eCommerce companies strongly preferred
Must have a strong attention to detail and a thirst for results-oriented solutions
Company Description:
Headquartered in Cheyenne, WY., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary. Throughout its history, the family-owned company has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer magazine, Sierra Trading Post operates four outlet stores
