Group Manager Marketing
Req ID 56361BR
Group Manager, Marketing
Location of Position
Baxter's BioScience division is a leading producer of both plasma-based and recombinant clotting factors for hemophilia, as well as biopharmaceuticals used to treat immune deficiencies, alpha 1 antitrypsin deficiency and other blood-related disorders. Baxter BioScience's breadth and depth of expertise in recombinant protein manufacturing and plasma fractionation set it apart from other companies in these fields.
We are seeking a Group Marketing Manager(GMM) who will be part of the Global Hemophilia team that specializes in providing innovative recombinant and plasma-derived factor and inhibitor management therapies. The GMM will report to the Sr. Director, Hemophilia New Products, and will be responsible for leading the upstream marketing and launch of recombinant von Willibrand Factor.
Key responsibilities will include:
•Develop and execute commercial strategies and tactics for Baxter's recombinant von Willebrand factor (BAX 111). As the product lead, the GMM will drive the development of the strategy, direction and opportunity assessment for rVWF.
•Lead the commercialization efforts to support a best-in-class launch, including:
•Driving commercially desired target product profile and optimal product presentation and label for launch
•Building a Global brand including concept/category nomenclature development, Global segmentation, brand positioning, verbal and visual branding development and campaign development
•Leading the development of Global market shaping activities including communication strategy and messaging, publication plans, congress strategy and KOL development
•Working with Market Access to drive activities across the Regions to optimize opportunity and minimize reimbursement barriers
•Developing and executing coordinated geographic expansion process
•Ensuring internal launch readiness across the Global organization
•Work closely with R&D, clinical and medical affairs to influence clinical programs and longer term product profile, indications and opportunity The GMM will need to be able to effectively manage projects, and work cross-functionally with Medical Affairs, R&D, Regulatory, Legal, Advocacy, Market Access, Communications and Regional marketing. Strong leadership, strategic thinking, and creative problem solving are essential.
•Minimum 5-8 years in Biotech or Pharmaceutical industry with four years of relevant marketing experience which may include a combination of sales, product management, brand management, or medical marketing.
•Life Sciences BS or BA with an MBA or post- graduate degree in related field.
•Requires strong facilitation and communications skills as well as excellent organizational & project management skills.
•Experience working on medical marketing, life cycle management, global branding campaigns, managing advertising agencies preferred.
•Launch experience highly desired.
Doing Work that Matters
Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at company website. EOE M/F/D/V.
Baxter International Inc. (NYSE:BAX), through its subsidiaries, develops, manufactures and markets products that save and sustain the lives of people with hemophilia, immune disorders, infectious diseases, kidney disease, trauma, and other chronic and acute medical conditions. As a global, diversified healthcare company, Baxter applies a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. Baxter had 2011 sales of $13.9 billion and has approximately 48,500 employees.