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For your reference, we have included the original job posting below.
Manager, Integrated Marketing & Promotions
Job Number:
41936738
Company Name:
Entertainment Industry Employer
Job Location:
Orlando, FL US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Manager, Integrated Marketing & Promotions
This highly visible position will act as the liaison between sales and marketing and support the development of integrated national promotions for Golf Channel via dynamic, multi-platform integrated marketing programs that connect and grow our fan base, extends Golf Channel brand, broadens the tune-in universe, aligns with appropriate national brand partners and offers revenue opportunities
Responsibilities: - serve as main contact between sales and marketing
- Act as internal liaison for all ad sales programs designed to integrate with programming, production, on-air promotions, online, video on demand, promotions and affiliate sales & marketing.
- Represent Golf Channel Brand and Marketing in all sales meetings
- Manage cross functional marketing teams in the implementation of ad sales initiatives
- ideate and communicate new programming integration opportunities for sales team
- Support creation of concepts that inspire other national brands/retailers to align with Golf Channel via integrated consumer promotional programs
- Support/oversee implementation of national partner promotions with clients (in-store, on-air, on-line, etc)
- Collaborate with ad sales team to assist growth in existing and new partnerships
- Develop and execute marketing promotion plan designed to drive mobile products downloads, signups and engagement.
