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Marketing Data Analyst

Clickbooth.com, LLC - Sarasota, FL
Job via CareerBuilder
Job Number
115216751

Job Description

Clickbooth.com is seeking a Marketing Data Analyst who will analyze data and forecast outcomes/implications through a thorough understanding of digital metrics.  Draw conclusions, summarize actionable recommendations and communicate strategies that optimize results.

Responsibilities (includes but not limited to):

  • Work with large data sets to create, measure and provide key insights for online campaigns for clients across a variety of industries.
  • Use quantitative methods and tools to analyze campaign performance across a variety of online metrics such as click thru rates, bounce rates, conversions and retention.
  • Develop and execute well-structured digital marketing measurement models
  • Analyze referring traffic mediums (email, onsite, search, social, etc) to understand consumer behavior.
  • Work with internal teams to identify opportunities for optimization of marketing campaigns and provide recommendations to improve external clients performance


Requirements:

  • Bachelor’s degree in Business, Finance, Mathematics/Statistics, Economics, or Marketing
  • Experience in data analysis and proficiency in Excel, statistical analysis and modeling.
  • Analytical and a tenacious problem solver. Quickly assimilates data and grasps the essence of where the data is directing.
  • Experience in online media analytics such as Paid Search, Banner advertising, etc. (preferred but not required)
  • Excellent written and interpersonal communications skills.
  • Intellectually curious, interested in “figuring out" solutions to problems

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