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For your reference, we have included the original job posting below.
Marketing Manager - Media Planning
Job Number:
42797956
Company Name:
Macy's
Job Location:
New York, NY US
Job Category:
Marketing & Advertising
Marketing Manager - Media Planning
Overview:
The Manager, Media Planning is responsible for assisting with the seasonal planning, setup and forecasting of Inserts, Direct Mail, Collateral, and Creative Production media budgets in the Macy's Advertising System (MAS). This position is also responsible for working with the Cosmetic/Fragrance Merchant Marketing team to gather media submissions, oversee and update space allocations for Stitch-in, Blow-in and Onsert jobs in MAS.
This position works closely with the Media Teams, Storewide Marketing, Marketing Finance and other Budget-Area Owners, communicating status and deadlines. The Media Planning Manager is also responsible creating and updating Television jobs during the planning process.
Key Accountabilities:
Media Budget Planning
Facilitate the creation and allocation of Inserts, Direct Mail, and Collateral jobs in MAS for Storewide advertising and Cosmetic-Fragrance groups
Create, allocate and update all television jobs as directed by the Broadcast Media team
With other Media Planning Manager, create and update the season's job list for Creative Production and enter creative costs into MAS
Distribute reports that detail the budget-area status versus their budget targets prior to the season and update MAS to reflect their changes
Attend seasonal planning meetings and coordinate the planning timeline to ensure budget areas meet planning deadlines
Event Budget Planning
Request and Input Event Budget Plans
Participate in Monthly Event Budget reviews
Input Event Jobs for Assigned Regions
Monthly Budget Reporting/Forecasting
Work with the Annual Events & Macys by Appointment budget owners to create a monthly budget plan at the job level, based on budget targets and business strategies
Update seasonal plugs and create no cost jobs in season for assigned areas
Provide monthly Rolling Operating Forecast (ROF) reports to these budget areas and coordinate monthly ROF meetings
Be responsible for communicating forecast differences to Media Planning Director during the monthly ROF process
Skills Summary:
Financial planning and analytics experience
Ability to synthesize large amounts of data into powerful, actionable recommendations
Strong communication skills - written and verbal
Proficient in Microsoft Excel
Able to build partnerships and teams across functional units
Analytical and creative with a quick, passionate and assertive ""get it done"" approach
Problem solver with analytical reasoning skills and ability to identify emerging opportunities
Able to juggle multiple projects in a very fast-paced environment
B.A. Required
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
