Marketing Specialist
DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.
DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus. We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.
Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels. We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device. In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.
The eCommerce Marketing Specialist is responsible for developing (among self and team) a deep understanding of online marketing best practices and best in class benchmarking. He/She will execute customer web and email campaigns to help meet key objectives including increasing engagement and brand sentiment, improving customer satisfaction, decreasing churn and driving upgrades. This individual will work across the business to ensure successful launches and ongoing management of marketing promotions within the existing customer web space. The team requires a specialist with strong project management skills, communication proficiency and attention to detail.
Primary Responsibilities:
· Manages existing customer site and email campaigns, including the eNewsletter and email opt-in goals with the objectives to mitigate churn and improve customer satisfaction.
· Acts as liaison between Retention Marketing and eCommerce to evaluate churn and call in rate trends to determine execution of associated online tactics.
· Proactively monitors daily, weekly, monthly performance of campaigns and works aggressively to maximize performance.
· Responsible for execution of email marketing strategy, supporting the company's reach, sales, and retention objectives.
· Ensures quality and consistency of content on the website and develops and maintains standards.
· Consistently monitors competitor activity and best in class practices on other customer web spaces to benchmark our progress and outline actionable next steps to ensure we are best in class.
· Manages both internal clients and external vendors to accomplish project goals within deadlines.
· Develop and maintain campaign dashboards.
· Creates online and email surveys to consistently monitor web and email initiatives against established goals.
· Delivers and executes campaigns and projects under tight timeframes and within budget.
· Identifies customer needs and problems and responds immediately with strategies to satisfy their needs and maintain customer satisfaction.
Primary Projects:
· Existing customer online marketing.
· eMail and eNewsletter campaign management.
· eMail Opt-in Initiatives.
BA/BS from four year college or university – business, communications, or techincal degree preferred
0-4 years experience in marketing & communications, strategic planning, or similar field preferred
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