Online Marketing Lead - DishLATINO
DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.
DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus. We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.
Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels. We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device. In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.
Summary
The Online Marketing Specialist is responsible for the overall administration and management of our DishLATINO web analytics platform, web advertising, and reporting tools. The successful candidate will be a strong, hands-on leader able to provide meaningful and actionable insights regarding our website and online marketing efforts. He/she must have prior web analytics and campaign analysis experience.
Description
· Provide daily tracking and analysis of online marketing campaigns (SEM, SEO, Online media)
· Provide daily tracking, analysis and reporting of web site activity
· Support online improvements by analyzing trends, benchmarking and monitoring performance
· Build and maintain executive reports and dashboards
· Coordinate and maintain site tagging requests
· Continually optimize campaigns by testing, analyzing target criteria, content, landing pages, forms etc. to increase conversions, lead generation, and call reductions
· Collaborate with other analysts to integrate offline initiatives to maximize reach and effectiveness of all marketing campaigns
· Serve as subject matter expert and promote best practices for site analytics
BA/BS in marketing or computer science with 2+ year online marketing experience
Strong Excel experience
Proven ability working in fast paced matrix environment with shifting priorities while managing both strategic and tactical deliverables
Excellent written and oral communication skills
Bilingual (Spanish and English) is required
|
|
