Vice- President Marketing

Vice- President Marketing

The selected candidate will report to the COO, manage a team of diversified marketing professionals and work with senior executives in establishing and implementing policy and strategies to build our brand and to meet targeted revenue goals. Experience must be in the internet advertising and/or on-line marketing world with particular expertise in internet brands, market research, digital advertising, social media, sales support as well as traditional marketing areas.



Accountabilities include:

• Increase brand awareness of and promote our overall value in the marketplace
• Strengthen our public relations program to create brand awareness of and create thought leadership in the industry
• Showcase our value and key differentiators in the industry to elevate our corporate sales initiatives and drive additional traffic, registrations and revenues
• Ensure marketing activities drive maximum conversion from all traffic channels including organic, SEO, conferences and paid media
• Deliver critical measurement statistics and analysis for on-line marketing to optimize profitability
• Identify, evaluate, select, and manage third parties needed to assist in achievement of objectives
• Key member of executive leadership team responsible for charting corporate strategy
• Identify and deploy marketing and communications initiatives to get, keep and monetize employers and job seekers across our network
• Refine the Beyond message and positioning taking into consideration our desire to appeal to advertisers beyond employers, our efforts to penetrate the social media traffic patterns that are developing, our need to communicate our success with the Mobile delivery platform, and our desire to better communicate those attributes that differentiate Beyond from the competition
• Grow our marketing efforts which lead to significant brand awareness for Beyond and its flagships through thoughtful leadership and management of the marketing department and its people
• Demonstrate a significant increase in penetration of HR publications through article contributions and byline articles
• Provide regular reporting and analysis on satisfaction metrics for job seekers, employers and advertisers
• Direct oversight and responsibility for marketing department budget
• Manage team of marketing professionals
• Site branding, public relations and media relations, including all corporate communications

• 8+ years in on-line marketing/advertising. You should be able to clearly demonstrate how your efforts affected brand awareness, positioning, messaging, profitability and improved conversion in previous positions
• Data analysis: You should be comfortable taking disparate sources of data and uncovering the story behind the numbers. You will be able to relate past experience using data to uncover trends that were then used to improve the company’s on line marketing performance
• Managing and building successful teams should be a skill you have demonstrated previously
• Experience in a start-up environment is a plus

is the premier Career Network focused on helping people grow and succeed professionally. By connecting job seekers and employers through 70 unique career channels and 3,000 industry and local communities, we are changing the way job searching is done and helping people build relationships around the world.

Headquartered in the lively Philadelphia suburb of King of Prussia, PA, also maintains offices in New York City and Indianapolis, IN. has been named among the Best Places to Work in Philadelphia by Philadelphia Magazine and the Fastest Growing Technology Companies in Philadelphia by Deloitte’s Fast 50 list. We invite you to explore our open opportunities and join our team.