Cross-functional expertise in Communications, Marketing, E-Business/Web. Creative, energetic with a history of proactively focusing on customer needs & expectations. Ability to see big picture. Quick-study turning technical topics into lay terms. Demonstrated client relationship and management skills; relate and interface easily at all levels. Thrive in entrepreneurial environments. Detail, bottom-line oriented. Interested in Human Resources.
SKILLS
Writing / Editing / Proofreading Marketing Campaigns
Communication Plans •••••Web Content
Competitive Research / Intelligence Collateral Materials
Brand & Vendor Management Training
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PROFESSIONAL EXPERIENCE
Hartford Insurance Group, Hartford, CT, ••••• - •••••
Marketing Consultant
Managed online marketing promotion, communication, publishing, research and strategic planning for E-Business marketing department of investment product division. Coordinated online corporate advertising and relaunch of companys public investment website. Developed Best Practices for online writing, advertising, and email. Worked closely with lines of business, wholesaling subsidiary, corporate and vendors. Supervised college intern.
Consultant, •••••
Provided writing and consulting services for communication plans, marketing campaigns, website content. Developed competitive research and website usability evaluations.
Hartford Life International, Simsbury, CT •••••
Team member in launch of new foreign subsidiary. Responsible for sales and marketing business process and system development, including wholesale activity and sales tracking, web content and marketing planning.
Creativenergy, Bristol, CT •••••
Provided copy, web content, PR and account management services for startup advertising agency specializing in alternative energy clients.
MassMutual Financial Group, Springfield, MA, •••••
A global, diversified financial services organization whose member companies offer asset management and insurance products and services
Manager of E-Marketing
Developed E-Marketing strategy and execution for corporate website. Developed Relationship Marketing program to increase online customer satisfaction, self-service functionality, cross-sell and up-sell opportunities. Produced research, competitive intelligence, database development, metrics, direct marketing, line-of-business e-mail marketing, incentives, corporate viral and closed-loop marketing, opt-in communication vehicles, website usability testing and content management.
Hartford Insurance Group, Hartford, CT, •••••
A leading provider of investment products, insurance and group and employee benefits, and the largest seller of individual annuities in the U.S
Product Analyst, Hartford Life Insurance, Simsbury, CT, •••••
Project manager for intranet, extranet and internet site development, strategy and partnerships, market research, competitive analysis and customer satisfaction for $•••••MM Special Risk insurance segment. Led AD&D product development and enhancement. Provided back-up copywriting, design and proofreading.
Communication Consultant, Hartford Life Insurance, •••••
Developed communications for Claim Department (••••• staff) and Group Life and Disability Division (••••• staff). Member of team managing events and product training of company-sponsored team of world-class athletes.
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Copywriter, The Hartford, AARP Division, •••••
The endorsed provider of auto and homeowners insurance to AARP members since •••••
Coordinated policyholder communications for direct mail division with more than 1 million members.
Telepartner International, Farmington, CT
A developer and distributor of telecommunications software products to global Fortune ••••• companies
Marketing Specialist, •••••
Established marketing and communications department and deliverables for international software company. Marketing strategy, plans, and campaigns; collateral development and production; writing & editing for all media; media/public relations; distributor and customer relations; targeted direct mail campaigns; outside agency supervision; annual worldwide customer conferences.
EDUCATION
Vassar College, BA, English, General and Departmental Honors. Thesis awarded Distinction.
Training: Project Management, Change Management, Negotiations, Web Publishing, Group Skills, Desktop Publishing, Producing Promotional Materials, Business Writing.
Software: Microsoft Office Suite, Adobe Acrobat, Pagemaker, Lotus Notes, •••••
