Summary
Over ••••• years experience in marketing/sales, management and graphic design.
Marketing/Sales
Top ranked marketing professional with a proven track record of exceeding goals, extensive interaction with healthcare facilities, hospitals, physicians and assisted living centers. Proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning, pricing, market research and forecasting. Well versed in marketing disciplines, including promotional planning, pricing, merchandising, event planning and advertising.
Management
Solid background in planning, executing sales and marketing plans while being hands – on manager with highly developed negotiation skills, and experience cultivating strategic business partnerships. Possessing strong skills in leadership, recruiting, people management, budget and financial management.
Graphic Designer
Creative problem solver, self-motivated, excellent communication skills, team player, detail oriented and comfortable working in a multi-task environment. Excellent interpersonal, communication, analytical and problem solving skills. Computer literate in software programs including Word, PowerPoint, Excel, PageMaker, QuarkXpress, Photoshop and much more. Able to train and self teach if necessary.
Career Achievements
· Negotiated, signed and managed Kummba Academy a Charter School, a yearly contract for $•••••,•••••
· Negotiated, signed and managed Franiscan ElderCare, a yearly contract for $•••••,•••••
· Designed and implemented marketing materials to target specific health organizations.
· Created PowerPoint presentations allowing sales consultants to sell clients on new channels to reach customers, and manage their costs effectively.
· Evaluated, instructed and communicated how to analyze and report on sales profitability
· Motivated staff, recruited, controlled expenses, and merchandised for effective sales growth.
· Recognized by Art Directors Club of New Jersey two consecutive years for newspaper advertisements.
· Targeted print/media campaigns driving new business development and market expansion.
· Successful owner/operator of three home video rental and accessories stores grossing ••••• million, while overseeing a staff of ••••• employees.
· Negotiated cross promotions with Wendy’s and Burger king.
· Administrated back office operations: budgets, sales forecasting, and payroll, staff schedules, purchasing.
Professional Experience
Owner/Operator-Freelance Graphic Designer • On Q Design • 8/••••• – Present
Freelance Graphic Designer developing mechanical layouts, brochures, logos, outdoor/indoor signs, web sites through computer aided design. Working with software programs such as QuarkXpress, Photoshop, PowerPoint, Adobe Go Live, Front Page, and PageMaker.
Regional Manager • Cheney Retail Services • 5/••••• – 2/•••••
Overseeing the day-to-day activities of a 4 state territory of District Managers, Territory Coordinators and Field Representatives. Daily recruiting and training to maximize cosmetic sales through in-store merchandising and setting product to plan-o-grams, retrieve inventory counts, ship returns back to the distributor.
Marketing Manager • Safe Ride Medical Transportation • 2/••••• – 3/•••••
Developed and implemented business communication programs to acquire new clients and retain existing clients. Managed a staff of six, overseeing development of web site, coordinating advertising, direct mail campaigns, printing with out side vendors, attending transportation expos, organizing special events, attending trade shows. Negotiated medical transport contracts with healthcare facilities, hospitals, physicians, assisted living centers and insurance companies according to patient needs.
Graphic Designer • AnswerThink Consulting Group • 7/••••• - 2/•••••
Created PowerPoint presentations used by sales consultants to sell clients on developing new channels to reach customers, and manage their costs effectively. Additionally was responsible for designing solution icons, flysheets, and web pages.
Training Store Manager/Senior Manager • TransWorld Entertainment • 8/••••• - 7/•••••
Trained future store managers within a multi-store environment on how to analyze and report on sales profitability, recruit, control expenses, report progress and recommendations to District Manager to fill positions within and outside the district. As a Senior Manager, recruited and motivate staff, controlled expenses, and merchandised for effective sales growth.
Senior Manager • Musicland Group, Inc. • 8/••••• - 7/•••••
Training for District manager, while directing, coordinating activities of subordinate managerial personnel in multi-store environment. Recruited, trained managerial personnel; inspected stores for adequate security and compliance with safety and environmental ordinances; analyze and report on sales profitability; evaluate marketing potential of new and existing locations; negotiate with vendors for merchandise and determine allocations to each location.
Art Director • Icon Design Group • •••••/••••• – 8/•••••
Oversaw advertising department, attended trade shows, targeted print/media campaigns driving new business development and market expansion. Supervised photo shots, worked closely with outside vendors and freelancers.
Entrepreneur • Illusive Images, Inc. • 4/••••• - •••••/•••••
Successful owner/operator of three home video rental and accessories stores grossing ••••• million. Negotiated successful cross promotions with Wendy’s and Burger King. Became east coast distributor of
B-Title videos and video accessories across the United States. Administer back office operations: budgets, sales forecasting, payroll, staff schedules and purchasing.
Production Manager • Atlantic Science & Technology • •••••/••••• - •••••/•••••
Art Director • Aura Graphics 5/••••• - •••••/•••••
Graphic Artist • Photo Communications Corporation • 5/••••• - 5/•••••
Paste-Up Artist • Union Fidelity Corporation • 3/••••• - 5/•••••
Education
Delaware University of the Arts • Wilmington, Delaware
Certificate in PhotoShop and QuarkXpress
Temple University • Philadelphia, PA
Pursuing Masters in Business Administration — Marketing
Philadelphia College of Art • Philadelphia, PA
Bachelors of Fine Arts — Graphic Design
