Program Management / Product Manager / Director Marketing & Sales
P&L Responsibility / Sales and Marketing Leadership / Product Development Leadership / Develop and Implement Marketing Objectives / Growth Strategies / Start-Up / Strategic Planning
Software Marketing and Sales Leadership: Led and drove a direct sales organization to achieve •••••% sales increase in less than one year by concentrating resources and keeping focused on objectives.
Extensive Entrepreneurial Experience with Start-up / Turn-Around Management: More than ••••• years experience in the successful management of innovative and complex high technology software and hardware systems from emerging technology corporations. Defined and established the media marketing technical standards and media compliance specification, the traffic billing system, along with the distribution system for feeding over ••••• retail marketing cinema theaters in the US. For a major broadcast equipment manufacturer I developed and implemented advanced products and innovative marketing strategies that more than doubled sales, creating new markets for their modular audio mixing and audio amplifier products.
Proven Record in Business Unit Manager / Product Marketing Management: Defined and drove product planning of Sony Corporation¡¯s MPEG2 DVB digital television deliver systems used in television broadcast, contribution production links. Developed and managed the business environment and marketing strategy for Sony Corporation of Japan manufactured MPEG2 compression and network interface products. Developed and successfully managed the P&L business unit responsibilities increasing sales and profits of my unit for Sony. Effective managed relationships with broadcast industry leaders and key major customers throughout the US.
BS ¨C Hofstra University, NY ••••• MBA work ¨C Quincy College, IL
Select Achievements and Skills
¡õ Orchestrated Remarkably Winning Product Marketing Initiatives : Established P&L objectives, pricing and profit objectives, product marketing and positioning, product introduction, and effective marcom activities for a Sony product line to move over $•••••m the intro year then increased revenues the second year for over $•••••m in sales and $•••••m the third year, while maintaining a •••••% gross profit.
¡õ Managed and Negotiated Relationships with Broadcasters and Key Customers: Drove customer-Convera technical liaison before and after the product sale, establishing the support process for Convera¡¯s text and video/audio indexing/search/retrieval enterprise software systems, in key network broadcasters.
¡õ Skills: Accomplished (senior) management executive with a solid track record of building successful business operations, generating sales and profits, capturing market position, and building strong marketing and sales teams. I am a strategic theorist with senior operational experience who¡¯s comfortable with managing digital technology of all types¡¯ especially in emerging markets.
Career Overview / Entrepreneurial Experience
¡õ VidCAD by VDP, Inc. Director of Sales - Apr ••••• to Dec •••••
¡õ National TeleConsultants, Inc. Senior Engineering Consultant - Apr ••••• to Apr •••••
¡õ Convera Corporation Senior Applications Engineer - Feb ••••• to Nov •••••
¡õ Enterprise Broadcast Corp. GM, Broadcast Operations Manager - Jun ••••• to Feb •••••
¡õ Sony Electronics Inc. Product Marketing Manager - Jan ••••• to Jun •••••
