PUBLISHING/EDITING/DESIGN
• Brought ••••• books to market, annually, by negotiating author contracts, providing direction and editing, managing freelance editors and collaborating with artists for most effective cover design
• Achieved budget, deadline and quality/style targets by effectively managing staff of ••••• freelance editors and 2 artists
• Increased profits by creatively promoting new authors, managing public relations efforts in radio, newspapers and book signings
• Heightened quality of publications by expertly preparing layouts, positioning stories and illustrations to reflect author’s core intentions, and enhance marketability
• Ensured “house” style and quality reputation by copyediting proofs for spelling, punctuation and syntax, and indicated corrections using standard proofreading and typesetting symbols
• Empowered yearbook publishing customers by teaching pertinent details of journalism and graphic desktop publishing through a customized publishing seminar
PROJECT MANAGEMENT
• Created an impactful, content-driven publication by restructuring a non-effective online company newsletter using alternative software, soliciting content from all departments, and improving readability with engaging graphics
• Avoided copyright infringement by coordinating with our legal team and authors to resolve issues
• Added value to marketing department by creating a •••••volume reference library of resources enabling other departments to readily access needed information on market analysts, media contacts and technical editors
MARKETING AND SALES
• Headed the co-branding opportunity between my company (SwitchCore) and an affiliating partner (National Semiconductor) raising public awareness of the new partnership by creating a convention giveaway
• Improved the position of my sales organization by determining the value of our products and services in the field through analyzing sales records, current market trends and competitive information
••••• •••••••••• 2
• Retained customers by listening to their needs and providing products and services that would ensure complete customer satisfaction
CUSTOMER RELATIONSHIP MANAGEMENT
• Saved multi-million dollar account by effectively receiving end-of-business request and coordinating delivery logistics ensuring on-time delivery and significantly increasing customer satisfaction
• Streamlined customer relationship management processes by segmenting customer accounts and coordinating strategic marketing assessments ensuring a proper response to all customer requests
• Ensured protection of vital, private customer information as sole professional to catch and correct items inadvertently included in general distribution lists preventing mistrust and providing exceptional customer service
• Strategically managed high priority customer issues in a cost-effective manner by assessing their needs and aligning to production forecasts
WORK EXPERIENCE
CBR, Inc., San Bruno, CA••••••••••
Heald College, San Jose, CA••••••••••
SwitchCore Corporation, San Jose, CA••••••••••
Lyondell/Equistar, Houston, TX••••••••••
Jostens Printing & Publishing, Houston, TX••••••••••
Huntington House Publishers, Lafayette, LA••••••••••
EDUCATION AND TRAINING
BA English, Minor Communications, University of Louisiana, Lafayette, LA
MA Linguistics (candidate), San Jose State University, San Jose, CA
TECHNICAL TRAINING
Business Applications Microsoft Office: Excel, Power Point, Word
Desktop Publishing PageMaker, Photoshop, Illustrator, Corel Custom Photo, Corel Draw
Web-design Applications DreamWeaver, FrontPage/Languages: HTML
