Account Executive

PROFILE SUMMARY
Advertising * Communications * Media * Marketing * Business

SELECTED COMPETENCIES
&#•••••; Quick learner, easily trained and willing to accept challenging responsibilities
&#•••••; Self-motivated, but able to function effectively as a core team member
&#•••••; Diligent, detail-oriented and perform well under pressure in a multi-task, deadline driven environment
&#•••••; Computer skills: Microsoft Office, Datatrak, E-telmar, Adspender, CMR-Stradegy

RELATED EXPERIENCE
Fogarty Klein Monroe Dallas, TX, August ••••• - present
Assistant Account Executive
&#•••••; Highlights: Mission Foods Assisted Account Supervisors in implementing promotions and advertising in a deadline driven environment; Completed weekly status reports for client; Directly involved in implementing in-store promotions involving point-of-sale material and print advertising for various product launches, partnerships and programs; Involved in writing creative briefs for various promotions and photo shoots; Responsible for requesting estimates and writing change orders based on client or agency changes; learned many aspects of print production; Interacted directly with client on a daily basis and attended weekly status meetings; Responsible for managing monthly production and media billing; Worked directly with and established great relationships with creative, production and traffic; Participated in brainstorming sessions and attended focus groups; Travel when necessary
&#•••••; Highlights: Research Participated in compiling and analyzing research for new marketing initiatives and product launches

Optimedia International Dallas, TX, November •••••August •••••
Assistant Media Planner
&#•••••; Highlights: BMW Southern Region- Responsible for day-to-day maintenance of ••••• market co-ops; created competitive analysis; evaluated media opportunities in each market through point of view statements; created weekly traffic reports; entered goals in Datatrak to facilitate the spot buying process; completed quarterly post analysis for all markets; facilitated weekly status meetings with account service; maintained invoices and reconciled discrepancies; learned all aspects of spot media, including TV, Cable, Radio, Newspaper and Magazines; established great relationships with sales representatives and co-workers
&#•••••; Highlights: Sara Lee Bakery Group Assisted the media supervisor in maintaining media plans for the Sara Lee fresh products; directly involved in print planning for the upcoming year; monitored FSIs and invoice discrepancies
&#•••••; Highlights: New Business Participated in new business pitches by studying demographic information, consumer profiles, media usage; completed competitive analysis to create various strategies

National Instruments Austin, TX, Summer •••••
Marketing/Advertising Intern
&#•••••; Highlights Involved in corporate media planning and buying for a high-tech engineering company; completed a competitive analysis and compiled lead reports; created positioning summary reports and learned aspects of the high-tech testing, automation, manufacturing and design industries

AAF National Student Advertising Competition Austin, TX, Spring •••••
Campaign - Banc of America Investment Services, Inc.
&#•••••; Highlights Responsible for target audience definition with MRI data, competitive and focus group analysis, primary research, promotions, and media planning; Maintained efficient communication between group and advisor as well as lead group discussions

GSD&M Advertising Agency Austin, TX, September ••••• May •••••
Media Planning Intern DreamWorksSKG, Fannie Mae Foundation, The Dial Corporation, Chilis, MasterCard
&#•••••; Highlights Compiled competitive reports and analysis for all clients, reviewed network schedules of media buys, placed insertion orders for print, attended status and sales rep meetings; learned several programs including Nielsen AdViews and IMS database; observed agency practices and learned how to target a variety of products/services

Houston Chronicle Houston, TX, Summer •••••
Advertising Intern Food Team, Direct Marketing, Electronic Products, Printing, Retail
&#•••••; Highlights Responsible for advertising sales throughout the newspaper; prospected new business clients through cold calling, worked directly with current clients to maintain excellent customer service, interfaced with several departments to experience how to sell each product, created and sold direct marketing piece; completed Need Satisfaction Selling class

EDUCATION
The University of Texas at Austin, BS Advertising, Summer •••••
Texas Media Program/College of Business Foundations Program
GPA ••••• Graduated with Highest Honors
Recipient of various Scholarships