Project Leadership•••••Oversee project development and hold accountability
•••••for project timelines, team performance and budget.
Management Experience Directly manage the work of others and preside over work teams tasked with revenue-driving projects as well as
Strategy Development/Implementation Develop and implement strategic plans. Advise upper level management on best methods and practices in order to meet and exceed project objectives.
Interpersonal Skills Utilize consultative skills internally with executives and peers as well as with external clients to ensure project goals are met. Possess strengths in both verbal and written communication.
Blue Cross and Blue Shield of Texas Richardson, TX••••• •••••/••••• present
Develop and implement strategic communication plans targeted to external (brokers, providers, members) and internal (employees) audiences.
Serve in a consulting role providing communication and strategy analysis for various internal departments such as Pharmacy, Marketing Administration, Sales and Major/National Accounts.
Serve as a departmental Team Lead mentoring co-worker in regards to their performance and the use of best practices in pursuing project objectives and deadlines.
Develop brand and positioning strategy for marketing materials impacting various audiences (PPO/HMO/POS members).
Metro-Optix Allen, TX••••• •••••/••••• •••••/•••••
Marketing Communications Manager
Responsibilities for networking equipment start-up included marketing material development, positioning strategy development, speaker placement, web site creation, trade show coordination, media placement, and client sales presentations.
Coordinated and provided on-site management of a two-week road show through the Northeast to promote companys bandwidth manager equipment to major industry players.
Nortel Networks Richardson, TX ••••• •••••/••••• •••••/•••••
Integrated Marketing Communication Specialist, Wireless Internet Marketing
Managed marketing projects as they related to wireless Internet initiatives.
Developed communication strategies in support of department and corporate objectives related to messaging, positioning and special events.
Developed marketing materials and white papers supporting Nortels work on Submarine Applications and Location-Based Services (e•••••).
Served as point-of-contact for Nortels relationship with the UWCC (Universal Wireless Communications Consortium). This included trade show coordination and speaker placement (Don Tapscott, Colin Powell).
Excel Communications, Inc. Dallas, TX ••••• •••••/••••• •••••/•••••
Project Manager, Integrated Marketing
Created and implemented strategic marketing plans for what was once the fourth-largest telecommunications company in the United States.
Utilized a variety of communication tools (print, Internet, multimedia) to communicate corporate news and marketing information to direct-selling representatives as well as to market products and services to Excel customers.
Implemented marketing and promotion programs designed to improve revenue opportunities (new long distance plans, collect call program, etc.).
Served as staff writer for Excels magazine, The Communicator, which was distributed every two months to Excel representatives.
TMP Worldwide Dallas, TX ••••• 6/••••• •••••/•••••
Managed business accounts for this recruitment advertising firm. Clients included Bank of America, Experian, Siemens, SimuFlite, and PC Service Source.
Created and executed media placement plans on behalf of clients (radio, print, and Internet).
Position required daily contact and interaction with business clients and media professionals
Taylor Publishing Dallas, TX ••••• 4/••••• 6/•••••
Publications Editor/Educational Trainer
Wrote and developed marketing materials that included promotional brochures, direct-mail pieces, press releases and guidebooks.
Developed training modules and conducted educational workshops with high school students across the country.
Served as editor for monthly newsletter with a circulation of 9,•••••
Served as a staff writer for monthly magazine with a circulation of •••••,•••••
Master of Business Administration•••••8/•••••
(Focus: Strategy and Organizations)
University of Texas at Dallas •••••
B.S. in Journalism/Minor in Business•••••5/•••••
Texas Christian University
Ft. Worth, TX