Creative Services - Marketing & Promotions

••••• H. •••••
••••• Neelys Bend Road &#•••••; Madison, TN ••••• &#•••••; Phone: ••••• &#•••••; •••••
Multi-Media Creative Services Professional
&#•••••; A professional with over ••••• years of creative experience in Marketing/Promotions plus Media and Public Relations who is capable of coordinating and directing all phases of project-based efforts while managing, motivating and leading project teams
&#•••••; An intuitive worker who is adaptable to diverse situations and projects while maintaining focus under tight deadlines to reach the goal of delivering completion of projects with minimal direction
&#•••••; A strategic thinker/planner, as well as a gifted communicator, who is proficient in building strong relationships with clients, media and colleagues at all levels
Skills
Creative : Logo Design * Magazine/Book Design * Website Design * Custom Illustration
Newsletters * Brochures * Catalogs * Flyers * Posters * Advertisements * Promotional Campaigns
Corporate Identity Projects * Packaging * Indoor/Outdoor Signage * Business Correspondence, Forms, Reports

Writing: Books * Educational Materials * Grants * Media and Press Releases * Technical
Newsletters * Newspapers * Website Content * News Copy * Professional Correspondence

Computer: Adobe Photoshop * Freehand * PowerPoint * FrontPage * Dreamweaver
Microsoft Publisher * Microsoft Excel * Microsoft Word * OneNote

Professional Experience

BACKFIELD IN MOTION NASHVILLE, TN
Non-profit organization academically dedicated to serving inner-city boys
Office Manager/Marketing & Promotions, October ••••• to Present
&#•••••; Designs promotional elements for Backfield in Motion including logo, business cards, business correspondence materials (stationery, envelops), posters, books, educational materials, other collateral and specialty pieces
&#•••••; Writes content and maintains web site; redesigned/launched in •••••
&#•••••; Coordinates extensive media/press coverage
&#•••••; Coordinates annual fundraising events (including live/silent auctions)
&#•••••; Designs and writes/edits quarterly newsletter
&#•••••; Writes grants
&#•••••; Manages office, including business human resources tasks, accounting, etc.
&#•••••; Serves as administrative support to CEO, two Vice-Presidents, four Youth Program Coordinators and one Education Coordinator
&#•••••; Manages team of volunteers
Selected Accomplishments:
&#•••••; Redesigned and launched website at ••••• in •••••; elevated exposure resulted in increased fundraising, grant writing, participant registration, volunteerism
Writes course guides, student handbooks and training brochures which enhances the presentation of programs for Youth Program Coordinators, Vice President of Corporate and Community Development; has resulted in added recruitments into the program
&#•••••; Wrote grants which generated monies from $•••••,•••••/higher to be applied in support of BIM programs


MADISON-RIVERGATE AREA CHAMBER OF COMMERCE
DISCOVER MADISON, INC. Madison, TN
Non-profit organization(s) dedicated to advancing economic health/historic relevance for community
Director of Marketing & Promotions May ••••• to September •••••
&#•••••; Designed promotional elements for MRACC and DMI including signage, posters, direct mail, newspaper, web, other collateral and specialty pieces
&#•••••; Produced multiple PowerPoint presentations, I-Movies and TV commercials
&#•••••; Designed, wrote content and maintained web site
&#•••••; Designed, edited and produced both written and on-line monthly newsletter(s)
&#•••••; Conceptualized and created various marketing pieces for individual chamber members to assist in business growth
&#•••••; Wrote grants for DMI to promote the rehabilitation of a train depot into a welcome center
&#•••••; Coordinated planning of numerous fundraising and special events for both identities
Selected Accomplishments:
&#•••••; Produced three Madison Motor Mile commercials over a six-month period which generated increased sales for ••••• car dealerships in the Madison-Rivergate community
&#•••••; Wrote grant(s) for DMI that resulted in a single award of $•••••,••••• from Tennessee Department of Transportation and multiple awards totaling $•••••,•••••
Planned/hosted a fundraising event at the Madison Art Center which resulted in over $•••••,••••• monies donated for the DMI rehabilitation project
Designed promotional banner now on a Madison water tank (I••••• and Old Hickory Boulevard exit)

TENNESSEE CHRISTIAN MEDICAL CENTER Madison, TN
(Closed) Health-care facility operated by Adventist Health Systems
Graphics/Media Relations Specialist May ••••• to May •••••
&#•••••; Designed promotional and marketing materials for general hospital and specific departmental projects including logo, direct mail, newspaper, web, billboards, invitations, calendars, other specialty pieces
&#•••••; Worked directly with creative advertising agency to create complimentary marketing collateral
&#•••••; Directed and produced television commercials with spotlight on defined product lines
&#•••••; Coordinated all media coverage
&#•••••; Designed, edited and produced print monthly newsletter for general hospital, fitness center, rehabilitation center and human resources

CBS CABLE/THE NASHVILLE NETWORK Nashville, TN
(No Longer Broadcasting as TNN) Cable TV station with main creative offices in Nashville, TN
Writer/Producer, February ••••• to September •••••
&#•••••; Independently created, scripted and assumed full production responsibility, including professional research, film and video shoots, pre- and post-production and edit supervision of promotional campaigns and spots for on-air programming

WSM AM-FM RADIO Nashville, TN
Country Radio Station(s)
Writer/Producer, March ••••• to January •••••
&#•••••; Conceptualized, scripted and co-produced radio commercials and marketing/promotional spots to air on WSM Radio for The Grand Ole Opry, General Jackson Showboat, Opryland Hotel and Theme Park, The Nashville Network and various clients

Education
Belmont University * Nashville State Tech * Volunteer State Community College
New River Community College * Draughons Junior College * Grant Writing USA and CompUSA
Professional References Available From:
Allegro School of Music * Ambassadors Formalwear by Gilda * Beck & Beck Attorneys at Law, PLLC
Beck & Beck Real Estate * Foxfire NewGrass *Kiwanis Club of Madison TN * Larrys Grand Ole Garage Mississippi Millie McClain * (City of) Mt. Juliet * Ramsay Real Estate * Randall Hylton Show * Steve Davidson