Director

••••• SUMMARY- MAJOR STRENGTHS AND ACCOMPLISHMENTS
Developed new business and managed brand recognition for several companies.
Seasoned marketing, public relations, visual design and advertising executive.
Developed marketing plans for a companys initial direct public offering.
Worked with both Fortune ••••• Companies (Gaylord & Polo) and s•••••rt-up Companies (Blue Fish & Renderosity).


PROFESSIONAL EXPERIENCE
••••• - Present
TTFN Marketing
Nashville, TN
Marketing & Communications Consul•••••nt
Developed new business & national brand recognition for local chocolate company •••••.
Developed international business & brand recognition for online graphic artists community •••••).
Developed new business/marketing plans for •••••.
Publicist/marketing consul•••••nt for various artists, speakers, comedians and ••••• ••••• •••••

••••• - •••••
Gaylord Enter•••••inment, Inc. (Grand Ole Opry, Acuff Rose, Ryman) Nashville, TN
Director of Marketing & Communications for Internet Division
Developed Advertising/Communications/Special Events/Marketing for $••••• million Division.
Spokesperson for television, radio, print & speaking engagements.
Developed and managed new business/brand images for 5 businesses (MusicCountry, Songs, MusicForce, Lightsource, Gaylorddigi•••••l).

••••• - •••••
Blue Fish Clothing, Inc., Frenchtown, NJ
Vice President of Marketing & Communications
Companys spokesperson for television, radio, print & speaking engagements.
Identified involvement in key events and sponsorships that would support companys marketing objectives.
Managed public relations, visual design, special events, community & shareowner relations, graphic design, marketing and communications departments for $••••• million Company.
Created corporate advertising campaigns, hang •••••gs, promotional direct mail pieces and ca•••••logs.
••••• - •••••
Polo Ralph Lauren, Inc., New York, New York
Associate Director of Advertising & Special Events
Part of the creative team that worked on Polos strong brand image.
Contracting photographers, casting models, scouting locations.





••••• - •••••
Penchina, Selkowitz Advertising, Inc., New York, New York
Marketing & Communications Manager
Developed & implemented marketing plans for a $••••• million advertising agency.
Responsible for managing Media Relations for company.

Special Projects
Coordinated the first CFDA "7th on Sale" event - raised more than $4M for the New York City AIDS fund.
Created the first Native American fashion show on national television.
Managed "Christmas on Madison Ave" a chari•••••ble program - stores donate a % of sales to needy children.
Launched Audrey Hepburns "Gardens of the World" book at Polos Madison Ave. store.
Developed & implemented "BlueFishgarten" program that shared art with schools to inspire creativity.
Managed MusicCountry sponsorship of the Dixie Chicks ••••• Tour.
Negotiated MusicForce spokesperson with Michael W. Smith.
Managed World Youth Day event in Rome, I•••••ly for Music Force.
Developed and implemented national publicity plan for Woody Guthrie •••••th Event.

Awards
••••• Hale Legacy - for outs•••••nding achievement in the field of public relations.
••••• Brand Image - for outs•••••nding brand marketing for innovative apparel company.
••••• New Jersey Association of Curriculum Development - BlueFishgarten program.

Education
Bachelor of Science

Portfolio & References Available Upon Request