Professional, energetic marketing executive with over ••••• years experience in hospitality and healthcare. Proven ability in leadership and exceptional customer service with a commitment to quality. Strong experience in marketing and new business development. Accomplishments reflect strengths in strategic planning, budget planning, project management, client and public relations. Adept at implementing initiatives to achieve revenue and market share objectives.
AREAS OF EXPERTISE
Strategic Planning / Initiatives Marketing Public Relations Management
Professional Presentations Leadership Planning / Development
Community Involvement Customer Relations P & L Responsibility
Advertising Hospitality Management
New Business Development Client Relations
Regional Business Development Manager••••• ••••• -present
HMC Group••••• Kewanee, IL
Developed a new region for the Cleveland based Accounts Receivables Solution company. Responsibilities include research and sales to potential clients. Developed a strategic plan for region including prospect list and marketing plan for company to break into a developed market.
Senior Vice President of Hotel Operations••••• •••••
Petersen Hotels, LLC••••• ••••• Peoria, Illinois
Developed a management team to oversee sales and operations of a new hotel company that included four hotels and plans for several others. Responsibilities included P & L management, implementation of policies and procedures, quality assurance, sales, revenue management and marketing. Each of the four hotels exceeded first year sales projections.
Chief Development Officer / CEO Senior Living••••• •••••
Petersen Companies, LLC ••••• ••••• Peoria, Illinois
Executive in charge of new projects for Petersen Companies, including assisted living facilities and hotels. Responsibilities included research and acquisition of property, planning and construction of new facilities and successful openings for each new property. Projects included 5 new assisted living centers, a complete remodel project, 3 new supportive living facility licenses and the acquisition of property and construction of 3 hotels.
Vice President of Marketing / Public Relations••••• •••••
Petersen Health Care, Inc.••••• Peoria, Illinois
Developed a complete marketing department for the nursing home company. Responsibilities included the design and implementation of new marketing materials and all collateral material. A comprehensive plan was developed to enable the company to grow from ••••• locations to over ••••• in a five year period.
Director of Marketing and Public Relations••••• •••••
Kewanee Hospital••••• Kewanee, Illinois
Responsible for the management of all marketing operations for the hospital and the associated health clinics. Managed staff of 7 that was instrumental in monitoring and improving the customer satisfaction of patients and the image of all services provided by the hospital.
Director of Marketing••••• •••••
Moss Management, Inc.••••• Kewanee, Illinois
Developed and implemented marketing plans for the area Pizza Hut restaurants. Responsible for local store marketing, national affiliated advertising, in-store promotions. Duties also included identifying new markets and opportunities for the proactive ownership group. Collaborated with restaurant general managers to meet sales objectives.
Implemented a business plan for new hotel company to include goals for occupancy levels.
Resulted in achieving a •••••% occupancy level at each hotel within first year of operation.
Created a business plan for developing multiple assisted living communities. Resulted in the start and completion of 5 new construction projects for assisted living centers in a two year span.
Established a master marketing plan for a healthcare companys nursing homes to consistently deliver the company message of quality care. Resulted in consistent collateral materials company wide and established a statewide recognized leader in healthcare.
Developed a strategic plan for promoting various departments within the hospital umbrella including a comprehensive overhaul of marketing materials and new focus on excellence. Received support from staff, management and Board. Resulted in an increase in employee morale and a documented increase in patient satisfaction.
Managed the purchase of multiple properties and coordinated separate building plans to construct assisted living centers throughout the state of Illinois. Resulted in the successful completion of 7 construction projects during a two year period.
Researched and implemented two new, simultaneous hotel projects including acquisition of brands, collaboration with city officials and coordination of building construction. Resulted in the successful completion of two new hotels that opened within two days of each other. Both projects opened without major delays.
Bachelors of Arts, Marketing Northern Illinois University, DeKalb, Illinois
Associate of Arts Black Hawk Community College, Kewanee, Illinois