Marketing professional with exceptional interpersonal and analytical skills and an extensive background in the following areas:
Database Marketing / Database Analysis Internal Controls Policy / Procedure Development Strategic Planning Media Buy / Advertising Campaigns•••••Budget Preparation and Analysis Advanced Spreadsheets Problem Solving External and Internal Customer Relations External and Internal Communications
Director of Marketing
WinnaVegas Casino, Sloan, IA••••• ••••• Present
Direct and monitor the supervision and performance of Marketing, Player Development, Sales, Database Marketing and Guest Services. Hire, train and manage staff. Created and implemented all promotional and entertainment events including showroom events and VIP special events. Analysis of demographics, and target markets to create and implement a marketing plan for each fiscal year. Developed and maintained all advertising efforts. Forecast and manage operating budgets. Maintain internal and external communications with guests, department managers and directors.
Initial challenge of high expenditures with a low return in revenue. Cut sales expenses by •••••% and direct marketing expenses by •••••% and achieved an increase in revenue by •••••%.
Developed an open line of communication between customers, front line staff and upper management to meet the needs and goals of the casino.
Streamlined advertising efforts to maintain the highest level of exposure in the market.
Developed a public relations department and relationships with all media.
Vice President / General Manager
Mid-America Events & Entertainment, Inc., Kansas City, Missouri ••••• •••••
Direct and monitor all operations of the finance, sales, marketing and production departments. Maintain and control all legal aspects of the corporation. Responsible for the operations and marketing of three live performance venues. Responsible for developing, administering and monitoring multimillion-dollar budgets. Developed relations with all print, radio and television media for advertising, sponsorships and special events. Developed, planned and executed various regional and national special events in diverse industries. Consulting for area casinos analyzing markets and market trends, database, direct mailings and customer special incentive programs.
Increased revenue earnings by •••••% over a three-year period.
Developed an accurate analysis and report structure for the various live performance venues and each department of the corporation.
Developed relationships for various profit, non-profit organizations and community leaders including up to ten-year agreements for ongoing service to these organizations.
Director of Marketing
Sound Check Concert Systems, Inc, Kansas City, Missouri••••• •••••
Develop and execute a marketing plan for each market segment. Design and distribute promotional material. Developed and maintained sponsorships and advertising campaigns. Forecast and analysis of multi-million dollar budgets. Web page design and maintenance. Maintained computer network. Legal aspects of corporation. Generate contracts, bid responses, scheduling and budgeting of corporate events, fairs, festivals and live musical events.
Successfully projected and obtained a •••••% growth in revenue each year.
Cut logistics by •••••% without cutting customers expectations or customer service.
Entertainment / Promotions / Advertising / Public Relations Manager
Isle of Capri Casino / Flamingo Casino, Kansas City, Missouri ••••• ••••• ••••• to •••••
Analysis of client demographics and assist with developing market strategy for different market segments. Developed and executed a quarterly and annual marketing plan. Planned, developed and executed monthly and daily events, promotions, give-away programs, direct mailings, national and regional special events, and VIP and guests special events. Created and executed advertising campaign. Scheduling, contracting, budgeting and promoting national, local and regional entertainment. Maintenance of the sound and lighting systems throughout the property. Maintenance of the database along with incentive programs for guests along with player development. Responsible for community development including sponsorships and community relations including donations and charitable events. Responsible for press releases and information to the media.
Coordinated the transition from the Flamingo Casino to the Isle of Capri Casino with guest services and player development and successfully implemented a system for guests to exchange their players cards and accounts. Coordinated a successful grand opening for Isle of Capri Casino.
Developed and executed an employee volunteer program along with executing a partnership with the United Way.
Developed a highly successful relationship with the news media and became the spokesperson for Isle Of Capri Casino.
Education and Credentials
Certified Crystal Report••••••••••
Skill Path Chicago•••••
Professional Selling Skills••••••••••
University of Kansas
Bachelor of Science / Business Administration••••••••••
Marketing & Management
Advanced Computer Skills
MS Office (Powerpoint, Word, Excel, Access, Publisher, Outlook), Microsoft FrontPage, Lotus Notes, Stratton Warren, AS••••• Query, Kronos Timekeeper, Crystal Reports, CMS, ACT!.
References provided upon request