Event/Marketing Coordinator

••••• BACKGROUND SUMMARY•••••

Hard working, energetic, organized, competitive sales and marketing professional offering diversified career history encompassing 9 years of solid experience and expertise. Rich background underscored by aggressive territory growth through effective relationship building, product presentations, and tactical promotional, and creative marketing and sales programs. Characterized as a loyal company representative committed to achieving goals.

Sales and Marketing Professional Promotions
Market Research Brand Management
Event Coordination Territory Management
Strategic Planning/Implementation Business Development


••••• PROFESSIONAL EXPERIENCE

Care Options for Kids, Dallas, Texas••••• February ••••• April •••••
Community Liaison/Marketing Representative
Developed sales and marketing program for new pediatric division of Care Quest, now Care Options for Kids Home Healthcare. Educate various account types including healthcare professionals, daycare facilities, foster and adoption agencies, in the areas of speech, physical, and occupational therapy. Coordinate and manage events, health fairs, breakfast, and luncheon programs, to gain exposure and promote community outreach and awareness in targeted areas. Routinely research market demand, zip code analysis versus therapist availability, and target markets.

Accomplishments:

Implemented marketing strategies, identifying the current need for Pediatric Home Health throughout the DFW metroplex. Results: Assisted company growth from an •••••/••••• contracted daycare referral base to a •••••/••••• physician and organization, direct referral driven company, doubling contacts within first year, ultimately producing mass referrals and expanding the division.
Developed creative marketing and sales materials including brochure design, banners, flyers, handouts, newsletters, and clinical documents. Results: Successfully branding the company, setting Care Options apart from competition.

Ross Products, Division of Abbott Laboratories, Dallas, Texas January ••••• - February •••••
Pharmaceutical Marketing and Sales Representative
Persuasively presented clinical data of companys Pediatric nutritional and pharmaceutical products in a territory with approximately ••••• physicians, pediatricians, hospitals, obstetricians, family practitioners, nurses, and neonatologists. Organized and planned local dinner and luncheon speaker programs and presentations to maximize territory growth. Completed 4 week and ongoing sales training on product knowledge, effective sales approaches, and creative marketing strategies.




Accomplishments:

Successfully implemented marketing and promotional programs in targeted areas to increase awareness and recommendation of products. Results: Increased Similac Advance territory share of market by 9 points within the first year, tracked through Ross Mothers Survey.
Initiated co-marketing strategies partnering with Separacor and MedImmunes sales forces. Focused on selling the clinical trials proving the efficacy of the products. Results: Improved sales, finishing •••••% to goal with Synagis. Sepracor and MedImmune able to end contracts with Ross Products with a solid customer base due to Ross sales force efforts.

Brown and Williamson, Richmond, Virginia August ••••• - August •••••
Territory Account Manager/Marketing
Managed brand and field marketing strategies including, merchandising and positioning, sales, distribution, and execution of net pricing and promotional programs for Brown and Williamson consumer products in a specified geographic area, supervising one direct report. Called on over ••••• accounts meeting with chain managers to store clerks ultimately creating increased brand awareness and sales.

Accomplishments:

Ensured compliance and negotiations of wholesale/retail chain and independent contracts. Developed and maintained major business accounts such as Sams, Costco, Wal-Mart and •••••Eleven. Results: Maximized inventory purchases and product exposure, increasing sales in A-class accounts.


••••• EDUCATION •••••

Bachelor of Business Administration Business Management/Marketing ••••• - •••••
Fisk University, Nashville Tennessee

••••• COMPUTER SKILLS •••••

All Windows and Mac based Operating Systems
Microsoft Office ••••• & ••••• including
MS Word, Access, Excel, PowerPoint, and
Outlook.
••••• AFFILIATIONS•••••

Member of Alpha Kappa Alpha Sorority Incorporated
American Red Cross Adult CPR, Standard First Aid
Group Certified Fitness Instructor, AFAA
Selected Member of Delta Mu Delta Honor Society
Choreographer for Fisk Universitys dance team, Song Leaders