To utilize my years of professional experience and extensive knowledge creating functional and successful design concepts. I would like to continue to utilize my leadership abilities to take projects from concept to completion and expand my creative, managerial and organizational skills within a progressive and dynamic organization.
Organization: Ability to disseminate, schedule and delegate multiple projects to the design and production team
Creativity: Unique combination of Visual Presentation, Photography, brand marketing, fine art, graphics and strong fashion background.
Management: Team motivator for efficient execution and timely completion of complex and deadline oriented projects providing a myriad of creative services including, Branding, Branding philosophy, Communication, Design, Broadcast Design, Interactive Design, Shop Design and many Different types of Design Applications. Ability to analyze and shift direction using the information as a guide. Information can be from Focus Groups, Surveys, Store Numbers, Success rates, as well as UPTs. The abilities to directionally adjust based on out comes received. Mantra: Change to an ever changing industry, market, and new conditions. The 4 Rs Read, Reflect, Respond, Reward. Paramount Team Development Create a family / Think Tank.
Extensive senior management and directorial experience for top-tier retailers in the fields of merchandising, Store & Window Presentation (display), Marketing, advertising and web directional design. A true project manager with Passion, Ability to see the Big PictureMethodical, Extensive knowledge to cut costs through Value Engineering and consistency.
dressbarn inc. Creative Director. S.V.P. •••••
Creative Director in charge of all visual support for over ••••• stores ••••• new store prototypes.
Created and developed all visual aspects, marketing, design, store support materials ,direct mail, advertising, website design, store signage, branding and promotional materials, & apparel labeling.
Developed branded store interior through new store prototype, design, signing and fixturing
Produced and art directed all fashion & product photo shoots
Managed budget for all Visual elements, photography, etc. keeping at or below budget consecutively.
United Retail- Avenue •••••
Creative Director in charge of all visual support, floor-sets, marketing and all corporate direction for over ••••• stores
Created and developed marketing, visual standards and all store support materials including direct
mail, advertising, website design, store signage, promotional materials. Worked on Richard Avadon photoshoot for Store Lifestyle posters.
Developed branded strategy for store interior design and fixturing partnering with merchants and buying line.
Created all merchandise Plan-o-grams for new receipts, store POP along with merchandise direction & floorsets
Managed budget for all marketing, visual props & fixtures, keeping at or below budget to date
Sears North East Regional V.P. ••••• •••••
Implementation of all corporate directives
Monitored space allocations and balance of sale. Sales Per Square foot
Reallocation of space based on sales per square foot
Monitor and directed fixture placement and store merchandising. Strong focus on adjacencies.
Visual presentation training of store management, utilizing and adhering to partners in presentation
Standards manual and brand merchandising standards. as well as development of Circle Of Beauty
Creation of Plano grams drawings and merchandise moves based on SPSF Sales per Square Foot.
Development and implementation of the Sears Experience brand concept across all stores
Opening of new Sears locations within the northeast region
Hechts (Division of May Department Stores) Corporate Coordinator ••••• •••••
Oversight and monitoring of ••••• million budget for mens division. ••••• stores involvement, including Collection Shop expansions. programs (Polo, Hilfiger, Nautica, Guess, Claiborne, Perry Ellis, Girbaud, Timberland) worked directly with management of each collection for optimum return on investment.
Budgeting and purchasing for all new-store and renovation projects
Distributed all quarterly prop packages including visual directives and corporate objectives
Produced business forecasts with visual presentation support to quantify company goals & targets
Reduced costs of existing resources by ••••• •••••% with competitive purchasing and cost management
Drafted floor plans relative to vendor floor moves based on balance of sale
••••• Design Group, NYC Owner/President •••••
Design consulting for advertising, print media, graphics, store design & window display
Clients included: Macy*s, Mexican Travel Bureau, Proctor & Gamble, Lufthansa, Perdone & Partners,
Glamour Magazine, Bloomingdales and J. Walter Thompson Advertising.
Macy*s New York, NYC Senior Executive, Windows •••••
Designed and directed window displays for fashion (Juniors, Collections, R-T-W, Mens, Childrens)
and hard good categories (House wares, China, Gifts, Macy*s Cellar)
Elevated quality of visual standards to attract higher end customer base
Coordinated purchasing and delivery of all display components and architecture
Oversight and organization of all aspects of store display installations
Developed presentations for all major seasonal promotions and launches
Opened five Texas stores. Over ••••• Painting in collection
US Government Creative Director of Mural Art Program •••••
Worked with NYC governmental agency to develop murals, silk screens, paintings and prints for use in the Veterans Administration facility, patient and administrative areas
School of Visual Arts, NYC Bachelor in Fine Arts
Art Students League, NYC Fine art study
Technical schools include NYU Real-estate license in NY and Virginia, Bloomfield Tech Wielding, Private, All phases of construction, Masonry, Framing, Plumbing, Technical Drafting
Shows and Awards
Grey Gallery Group Show Award, •••••
Master Eagle Gallery Group Show Award, •••••
Society of Illustrators Award, •••••
New York Council of the Arts. •••••
Board of Administrator for Orange County Art Council.
Paintings in private collections
Macy*s Texas, Houston and Dallas
Macy*s New York
Bob Guccione, Penthouse magazine