Market Development Manager

QUALIFICATIONS:
Nineteen years of Marketing experience, specializing in research, market analysis and strategy
Strong creative and project management capabilities
Excellent interpersonal, communication and sales skills
Self-motivated and results-driven


EXPERIENCE:
MCI, Atlanta, Georgia•••••7/••••• Present
Held various positions over the past ten years, focusing primarily on strategic marketing. Responsibilities focused on the development of strategic programs designed to drive revenue and enhance product, service and solution offerings. Responsibilities and career highlights include:

Market Development Manager
Develop and maintain a sound Marketing Plan for the Commercial accounts sales segment, which addresses each element of the Marketing Management process. Responsibilities include:
Perform internal (customer base) and external (market) analysis in order to recommend business opportunities to drive revenue and increase market penetration
Track emerging technologies, market trends and industry shifts to determine the optimal opportunities for the sales segment
Drive competitive analysis and response initiatives

Strategic Marketing Manager, Emerging Technologies•••••
Emerging Technology Research conduct ongoing research on emerging technologies, such as Fixed Wireless, DSL, MPLS, Internet, etc. Develop proposals for engineering, product teams and executives, which incorporate these technologies into their development efforts and sales strategies.

Data Penetration Analysis track MCI revenue results for key strategic products to determine opportunities to drive revenue. Match these opportunities with emerging market/technology trends to develop strategic programs. Present recommendations to executives, product marketing and sales leaders.

Partner Liaison serve as teaming liaison for internal partners (UUNet, SkyTel, and Rhythms Netconnections). Develop strategies for sales teams to assist them in identifying joint opportunities and combining products and services to develop technology solutions for their customers and prospects.

Strategic Analyst, Global Accounts Segment•••••
Global Segmentation Analysis worked at an executive level to drive a new segmentation strategy for the MCI Global Sales Segment. This new, innovative approach involved segmenting customers by customer need and technology orientation, rather than geographical location. This method enabled MCI to drive solution selling and provide specialized support based on market/customer needs, strengthening the companys overall competitiveness.

Sinatra (Online Sales & Service Tool) managed all aspects of this product initiative from concept to market, conducting focus groups, overseeing the development effort, designing advertising and sales strategies, and coordinating market launch. This deliverable enabled MCI to become the first nationwide vendor to empower customers to select and manage their telecommunications services online.

Select Solutions driven by a product development freeze, a suite of MCI Solutions was developed which combined existing products/services to create innovative solution suites to meet the business needs and challenges of customers. Created the solutions and developed positioning/sales strategies, enabling sales teams to successfully sell these new solutions to their customers and prospects.

•••••berly •••••
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Manager, Joint Marketing & Programs
Developed and managed joint marketing programs for the small business segment. Identified and
developed partnerships and joint sales programs with other large companies, who also target the
Small business market (American Express, Gateway, Staples and Federal Express).

AUTOMATIC DATA PROCESSING (ADP), Atlanta, Georgia•••••6/••••• - 6/•••••
Director, Product Marketing
Responsible for all aspects of product marketing for a new PC-based software business.

UNITED PARCEL SERVICE (UPS), Atlanta, Georgia •••••4/••••• - 5/•••••
Sr. Marketing Analyst
Managed several strategic programs within the Next Day Air Letter division, including research
and identification of partnering opportunities with outside vendors, such as American Express
and Mailboxes, Etc.

KNOWLEDGEWARE, INC., Atlanta, Georgia •••••7/••••• 3/•••••
Marketing Analyst
Conducted market research and analysis, competitive assessments, and strategic design.
Pitched strategic recommendations to various levels of product development and executive
management.

RESPONSIVE SOFTWARE SOLUTIONS, Atlanta, Georgia•••••3/••••• - 6/•••••
Sales/Project Manager
Began as a sales consultant, moving on to a product management role, which included market analysis,
competitive assessments & strategic research.

EDUCATION:
Masters of Science, Marketing, GEORGIA STATE UNIVERSITY, June, •••••
BBA, Marketing, UNIVERSITY OF GEORGIA, December, •••••