Marketing

••••• F. •••••

Experience Overview:
Ive successfully marketed products and services both consumer direct and business-to-business utilizing catalogs, e-commerce, TV both infomercial and home shopping (QVC) as well as direct sales.

Skills Overview:
Catalog design, website development, copy writing, product selection/pricing, mailing list selection, space ad creation, trade show management, infomercial management and TV home shopping (QVC) marketing, print buying, cosmetic and food packaging development/purchasing. Managed staff of ••••• employees.

Job Experience Overview:

Retired (Family Medical Leave) - 5/••••• to present.

ProStrong/Natural ••••• Nail Care Products, Director of Business Operations/Marketing - 9/••••• thru 5/•••••

DeGeorge Home Alliance, Marketing Support Director - 9/••••• thru 9/•••••

The Book Company, Inc., Vice President Sales/Marketing - •••••/••••• thru 9/•••••

DMC Marketing, Inc. Vice President Sales/Marketing - 7/••••• thru •••••/•••••

Pepperidge Farm Mail Order/Campbells Soup Co., Marketing/Purchasing Manager - 6/••••• thru 7/•••••

Job Experience Details:

ProStrong/Natural ••••• Nail Care Products, Director of Business Operations/Marketing
Responsible for daily business operations and marketing strategies. ProStrong manufactures and sells womans nail care products via QVC TV network in the U.S. and U.K., a national infomercial, and a direct mail catalog program. ProStrong also markets B2B under the Natural ••••• brand directly to beauty salons.

DeGeorge Home Alliance, Marketing Support Director
Supported a national sales force of ••••• with the creation of marketing and lead generation/promotional materials to help develop local territories through out the country. DeGeorge Home Alliance sold home mortgages and building materials to those who agreed to do some of the construction work themselves.

The Book Company, Inc., Vice President Sales/Marketing
Responsible for the selection, pricing and purchasing of a wide variety of books and supported a national sales force of ••••• with marketing and promotional materials. The Book Company, a display marketing company, sold books to employees of companies via book fairs and fund raisers.

DMC Marketing, Inc. Vice President Sales/Marketing
Responsible for the production and creative of catalogs for companies who did not have in house creative services. Supervised copy writing, photography and design teams to meet customer deadlines. DMC Marketing was a catalog production company that designed and printed catalogs.

Pepperidge Farm Mail Order/Campbells Soup Co., Marketing/Purchasing Manager
Responsible for the selection and pricing of products, along with sales forecasting, production and purchasing schedules. Pepperidge Farm Mail Order Company distributed via a catalog a wide variety of specialty food gift items that were sold nationally via mail order only.

Additional Information:

Computer Skills: Macintosh: Quark XPress, Photoshop, Illustrator. PC: Word, Excel, Microsoft Office.

Education:
Sacred Heart University, Bridgeport, Ct. Concentration: Education Minor: Business Administration