Marketing Consultant

FUSION DIRECT MARKETING, formerly EXECUTIVE NEWSMAKERS
Marketing Consultant - ••••• to Present

Conceive, execute, drive and monitor lead generation programs (digital, analog, print) for various organizations in California and Arizona, from strategic planning to tactical execution. Provide clients with strategic guidance in the selection and use of integrated marketing campaign solutions including direct response programs (direct mail, Internet-based campaigns and other lead generation campaigns), live events (trade shows, seminars), public relations and advertising.

CHORDIANT SOFTWARE, INC. (CRM), Cupertino, California
Sr. Marketing Communications Manager Worldwide - ••••• to •••••

Chordiant Software (Nasdaq: CHRD, •••••) is a leader in global enterprise software Customer Relationship Management (CRM) and Business Process Management (BPM) Solutions.

Responsibilities: Conceive, execute and drive strategic, tactical (corporate and field) marketing communications programs targeting Global ••••• organizations engaged in financial services, insurance, travel and telecommunications. Developed PDF collateral and software packaging for worldwide field distribution. Defined, developed and launched branding guidelines, new corporate website and all product launch campaigns. Planned and managed trade shows and events. Led/directed agencies, outside vendors, web architects (development and localization). Departed after the company acquired and merged with a larger corporation.

Came on board during a major transition. Overcame a six-month backlog of collateral and marketing programs and events that supported the companys global salesforce.
Developed then executed the companys rebranding and identity programs.
Co-architected development of new corporate website from the ground up. CRMGuru ranked site "best in industry".
Developed, tracked and maintained a global (web-based) lead generation routing program.
Grew web leads from ••••• to more than ••••• a month in less than two months.
Achieved •••••% of MBOs.
Planned, managed numerous product launches and events.

ILOG, Mountain View CA and Paris, France •••••)
Marketing Communications Manager, Industry Solutions Division (ISV) - (Consultant)

Strategy, positioning and messaging for the worlds largest enterprise software components manufacturer. Established companys first direct-to-customer, vertical industry solutions marketing programs. Created web, print materials targeting the financial services and insurance industries and ISVs. Products included optimization, logistics and (OEM) business rules components.

eWORKPLACE SOLUTIONS, Laguna Hills, CA
Marketing Communications Manager Manufacturing Solutions - ••••• to •••••

Established the central marketing resource for three separate business units of this startup manufacturing software development, eBusiness, and professional services organization •••••). Defined, planned, executed and managed strategic and tactical B2B marketing communications programs for ERP vertical software product line and eBusiness solutions. (corporate, channel/reseller marketing, direct marketing, corporate PR, advertisements, web content, literature and events). Left eWorkplace after it acquired and merged with BatchMaster, a much larger organization, and planned to restructure the organization.

Launched the companys flagship product, OptiPro, discrete manufacturing software
Secured strategic partnership agreement with Epicor Software
Defined, planned and executed all corporate and product marketing collateral systems
Branding and software packaging
Lead generation programs for direct sales and VAR channel
Created/Managed PR, trade shows and events

GARG DATA INTERNATIONAL (GDI), CAIR SYSTEMS & AFFILIATES
Newport Beach, Chatsworth, and San Diego, CA; Palm Harbor, FL; New Delhi and Sydney
Marketing and Communications Manager - ••••• to •••••

GDI was a global ISV, ISP and Internet applications developer, systems integrator and professional services organization that developed the Chess/PRO IV ERP solution. CAIR Systems, Sagence Systems, Transtech, and Versifi were wholly-owned affiliates. The company was also a Platinum partner of Sybase and was considered to be one of Sun Microsystems top 5 western U.S. web integration partners. (GDI was sold and renamed Capita Technologies in •••••) Duties: Defined, developed and executed comprehensive B2B marketing communications programs to promote corporate branding and name recognition. Promoted complex technology solutions to companies seeking Internet apps., enterprise software, integration, outsourcing and professional services. Researched, planned, budgeted and developed Partner marketing strategies and tactics (Sun Microsystems, Sybase, IBM, Intershop, and Oracle). Responsibilities: Product and company affiliate naming conventions and trademark filings; created and managed all print and web content for multiple sites •••••, ••••• and Partners sites), corporate and product collateral, printing, vendor negotiation and management, all PR and written communications (press, internal/external), advertisements, direct response programs and lead generation, and seminars/events like Java For the Enterprise" and trade shows .

Responsible for five separate business entities marketing strategies and marcom programs.
Defined and initiated the development a new product, TechBuy/Sagence Systems •••••), a supply chain e-commerce solution for computer products buyers.
Launched numerous products including: An Enterprise Accounting/Financials suite (Contour Financials), EXPLORER (Insurance) Agency Management System, Versifi ••••• a Web Content Publishing Management solution, Megalink, an O.E.M. Java-based, multitier Java-based healthcare ordering and tracking/supply chain e-commerce solution, and TransTechs Towing and Recovery logistics, transportation and billing software products for motor clubs, law enforcement and towing organizations, just to name a few.
Comprehensive corporate/product PR messaging, positioning and coverage.


CAIR SYSTEMS, a GDI AFFILIATE, Irvine, CA
Marketing Communications Manager (PROMOTED TO MARCOM MGR., GDI, 7/•••••)

CAIR Systems was a •••••yr. provider of independent insurance agency management software systems (UNIX, Sun/Solaris and Windows NT-based) and online commercial and personal lines rating systems. Duties: Created the corporate/products marketing communications department from the ground up for this newly-acquired GDI affiliate. Duties: Developed, executed corporate and product marketing programs. including all collateral, web site content, corporate branding and PR and events. Defined and executed CAIR User Group programs that included conventions; advertisements, brochures and white papers. and graphic design. Developed co-marketing communications programs with Sun Microsystems. Designed a custom Pavilion exhibit built for a large Toronto trade show. Managed outside vendors, printers, graphics professionals and trade media.

EXECUTIVE NEWSMAKERS, Newport Beach, CA
Founder and President - ••••• to •••••
Marketing Communications, Public Relations and Advertising

Executive Newsmakers was a strategic marketing communications, public relations and advertising consultancy for North American businesses. Sold and managed clients strategic marcom and partner communications programs for this award-winning, marketing consulting agency. Defined, created and managed clients marketing/Partner marketing programs including business software developers and high-tech product organizations; healthcare products organizations, large-scale commercial real estate developers and cities. Produced comprehensive, revenue-driven direct marketing programs that included lead generation, PR, newsletters, brochures, direct mail, advertisements, print/video solutions catalogs, seminars and trade shows and investor promotions.

BALBOA INSURANCE GROUP - A DIVISION OF AVCO FINANCIAL SERVICES/TEXTRON, Irvine, CA
Director of Consumer Sales and Direct Marketing - ••••• to •••••

Defined, developed and managed AVCO/Balboa Insurance Groups first direct marketing channel programs targeting more than ••••• mil. nationwide banking customers (mortgage loan, auto loan and demand deposit customers). Established/executed/managed comprehensive print/broadcast marketing programs to sell automobile and homeowner insurance products, AVCO Visa, credit life and related financial and services products. Motivated and managed a sales staff of five banking sales professionals and three marketing and administration assistants. Co-created and managed radio commercials and call center telemarketing scripts.
Results: Response levels grew •••••%, expenses decreased more than •••••%, and sales conversions doubled.

EARLIER SALES EXPERIENCE:

Advertising Account Executive

- Magazine
- Newspaper
- Specialty Publications
- Reprint & Insert Sales
- Advertorial Supplements
Direct Marketing

- Analog (In-and-Outbound Telemarketing Campaigns)
- Digital (Web, Electronic)
- Print Ads (Shoppers, Newspapers, Magazines)
- Premiums & Incentives
- Event Management
Printing & Production Mgmt.

Advertising Sales Experience

CBS Publishing Road & Track Magazine, Cycle World
Receptionist promoted to production assistant; also assistant to corporate controller.

Homeowners Review, a Division of American Postal Corporation (Shopper Publication)
Advertising Account Executive, Orange County, CA.

Newporter News, a Subsidiary of KOCM Radio
Advertising Account Executive promoted to Advertising Manager.

Sutton Newsgroup
Advertising Account Executive for three weekly newspapers: Newport News, Irvine Today and Costa Mesa News, owned by the Pennysaver in South Orange County, CA.

Saddleback Valley Newsgroup, Owned by Goldenwest Publishing Group - The Saddleback Valley News, The LeisureWorld News, Irvine Today and Laguna Niguel News
Major account executive in a •••••mile territory. Successfully closed ••••• new-name accounts while maintaining a •••••% customer retention ratio. Sold advertising space against formidable competition from dailies such as: The Los Angeles Times and The Orange County Register. My client roster included Sears, Nieman Marcus and Levitz Furniture; in addition to regional shopping centers such as the South Coast Plaza, Fashion Island and Laguna Hills Mall. Also sold/managed automotive and real estate accounts.


Anaheim, a •••••page special supplement to Orange County Illustrated, Orange County Business magazines. A self-covered magazine that sold out on the newsstand.
Santa Ana, a supplement to The Executive Magazine of Orange County. Under a City Attorneys agreement, a publication was created to promote city redevelopment projects and boost the Citys image. Reprints were renumbered and sold to the City for promotional purposes.
South Coast Plaza Dateline, the first publication covering the South Coast Plaza Shopping Center, The Segerstrom Town Center and the South Coast Plaza Village
surburban shopping center.
Seacliff Breeze, a •••••,•••••circulation community magazine sponsored by Chevrons Huntington Beach Company.
Building Design for Orange County and Building Design for Los Angeles; special supplements that promoted the regional chapters of the American Institute of Architects (A.I.A.).
Prestigious Homes Magazine, a silver magazine that promoted Coldwell Banker Residential Real Estates high-end listings throughout southern and northern California.
Numerous newsletters (complete list and samples are available upon request).

EDUCATION

Attended Orange Coast College and Irvine Valley College. Liberal Arts major. Software programs proficiencies include MicroSoft Office (Word, Excel, MS PowerPoint); Outlook, Corel Draw Suite; Adobe PhotoShop and Windows XP/•••••/•••••/NT operating systems. Also familiar with Adobe Illustrator.