Marketing Coordinator

EDUCATION
University of Missouri, Columbia, MO
Bachelors of Journalism- Strategic Communications/Business Minor

OBJECTIVE
Customer-focused marketing professional seeking a Manager position to leverage my previous experience and education to:
Drive revenue growth
Thrive in a team-driven culture
Achieve professional growth
MARKETING EXPERIENCE
ASSOCIATE MARKETING MANAGER, ELSEVIER, •••••S, MO••••••••••/••••• PRESENT
Develop and execute promotional plans across market segments that account for over $••••• Million in revenue
Ensure clear messaging is applied to assigned products
Manage communication about new products to a range of customer segments
Research the market for opportunities, customer profiles, and competitive information
Create, update, and maintain product information that supports efforts of multiple sales channels
Train sales forces on new products
MARKETING COORDINATOR, ELSEVIER, •••••S, MO •••••6/•••••/•••••
Plan, facilitate, and execute ••••• Faculty Development events across the country to drive brand affinity and loyalty
Foster beneficial relationships with internal and external customers through the use of telephone, web meetings and in-person visits to achieve departmental goals
Deliver and maintain various reports to ensure the accuracy of departmental data
Actively manage a $1 Million budget to maximize departmental ability to meet sales objectives within budgetary restrictions
Serve as a liaison between marketing and the companys sales force, editorial staff, and authors to maximize internal collaboration and support
PUBLIC RELATIONS EXPERIENCE
PUBLIC RELATIONS INTERN, SPECIAL OLYMPICS, JEFFERSON CITY, MO•••••5/•••••/•••••
Wrote press releases, athlete spotlights and made media kits to help drive awareness to the charity
Planned, coordinated, and executed the ••••• Summer Games for over •••••,••••• Missouri athletes to give those with mental disabilities confidence and encouragement to accomplish his or her goals
Regular contributor to quarterly newsletters and web site updates to ensure that site news was current, relevant, and of interest to donors
Called upon local businesses to maximize funding and raised over $3,••••• in sponsorships
PUBLIC RELATIONS DIRECTOR, GAMMA (GREEKS ADVOCATING MATURE MANAGEMENT OF ALCOHOL) 3/•••••/•••••
Planned campus wide events at the University of Missouri to educate students about the risks and dangers associated with alcohol consumption
Recruited engaging speakers to provide essential education to the entire Greek Community at the University of Missouri
Solicited sponsorship donations from local business to maximize fund-raising efforts and raised over $5,••••• that was used to pay for events and provided sororities and fraternities free sober transportation
Led a Steering Committee of ••••• students that achieved the goal of generating campus awareness and increasing participation by over •••••%
SALES EXPERIENCE
MEDIA SALES, THE MISSOURIAN, COLUMBIA, MO••••• 8/•••••/•••••
Responsible for selling newspaper ads to list of ••••• clients and continually meeting with them to ensure satisfaction
Research and make contact with potential new business partners to expand ad sales within the newspaper
LEADERSHIP EXPERIENCE
ASSISTANT MANAGER, PARTY PICS, COLUMBIA, MO•••••9/•••••/•••••
NEW GREEK EDUCATION LEADER, UNIV. OF MISSOURI, COLUMBIA, MO•••••5/•••••/•••••