Marketing Manager

Canton, MI 48187 • 388 mi.
Job Function:
Sales, Marketing & Advertising, Public Relations
Email
•••••
Phone
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Member No.
5090780
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Employment Type:
Full-Time
Experience:
15 – 20 Years
Salary:
$110-130k
Education:
Bachelor's Degree
Citizenship:
U.S. Citizen
Willing to Relocate:
Any Location
Travel Preference:
Light Travel
Maximum Commute:
No Preference

RESUME

•••••Candidate: Marketing Manager•••••Forward-looking and career-minded sales and marketing professional with ••••• years of experience in establishing customer relationships to achieve results. Excellent background in developing marketing strategies with customers and current organization to increase brand awareness, sales and market share. Achieved success by being results-oriented, understanding the competition and focusing on attaining reachable objectives.•••••Career Accomplishments•••••Led the Memphis Lincoln Mercury Sales Region to the #1 position in the country by focusing employees on establishing relationships with customers and developing creative marketing and sales programs
Developed Tier II advertising campaigns with J. Walter Thompson, St. John and Partners and local Ford Dealers for 8 years
Managed the #1 district in the Memphis Ford Region developing employees by consistent follow-up, measurement of objectives and through empowerment to manage their own territories
Assessed college graduates for hire under Ford Motor Companys Leadership Conference Program•••••Professional Experience Ford Motor Company•••••Lincoln Mercury Cross Brand Marketing Manager•••••••••• Present•••••Manage fleet of Lincoln Mercury prototype vehicles
Assist vehicle marketing managers in attainment of established objectives•••••Business Management Coordinator•••••••••• - ••••••••••Assisted various departments to ensure the profitability of dealer network
Analyzed operational data to determine opportunities for profitability improvement•••••General Zone Manager - Lincoln Mercury Division Memphis Regional Sales Office••••• ••••• - ••••••••••Managed the wholesale of Lincoln and Mercury vehicles to maximize plant utilization
Responsible for maintaining and balancing regional operating budget•••••District Manager - Ford Division Memphis Regional Sales Office•••••••••• - ••••••••••Developed and trained Zone Managers for future management responsibilities
Managed the wholesale of Ford vehicles to maximize plant utilization

Commercial Business Manager - North American Fleet, Leasing and Rental Operations•••••••••• ••••••••••Launched Ford Motor Companys Business Preferred Commercial Fleet Program
Worked with customers to establish profitable commercial fleet departments•••••Positions in Memphis, New Orleans and Atlanta District and Regional Offices ••••• ••••• - •••••
Zone Manager, Dealer Placement Specialist, Fleet Manager, Office Operations Manager,
Merchandising Manager, Retail Development Manager and Sales Development Manager•••••Education•••••Eastern Michigan University, Ypsilanti, MI - Bachelor of Business Administration in Marketing, •••••

KEYWORDS

marketing , sales, public relations