marketing, public relations

Career Summary

A ••••• year marketing, public relations and sales professional that embraces integrity, honesty, creativity, a positive attitude, team work ethic, and a strong determination to win. Goal oriented in professional and personal life and constantly strives to exceed expectations. Enjoys networking and giving back to the community through serving on boards and committees.

Experience

Brown Mackie College Moline, IL••••• •••••

Assistant Director of Admissions•••••
Responsible for recruiting qualified applicants for admissions to the school in accordance with state and federal accreditation and institute policies and regulations, consistent with the highest ethical standards.

Manages inquiries to achieve prompt contact and performance activity weekly goals; Securing new inquiries by directly asking phone and in-person contact about referral of others to contact.

Schedules and conducts interviews, pursues qualified candidates for enrollment, and determines appropriateness of candidates for admission.

The Orpheum Theatre Galesburg, IL••••• •••••
Historic ••••• seat theatre that hosts concerts, Broadway productions, local theatre and symphony performances, and a ••••• performance Red Carpet Series.

Vice President of Marketing and Promotion•••••
Responsible for all aspects of marketing, promotions, sales and sponsorship including media buying, public relations and publicity of events, sponsorship and program advertising sales, and all online applications including website redesign, e-mail marketing, and rebranding of facility.

Negotiated season long partnerships with local key media outlets to increase frequency and awareness of facility and its events.

Oversaw and executed an image re-branding campaign that included new logo, website, newsletter, and additional collateral materials.

Oversaw content, production and advertising sales for Red Carpet Series season program.

Directed sponsorship efforts for the facility including proposal creation, meeting with local business leaders, and post-meeting follow up.

The MARK of the Quad Cities Moline, IL••••••••••
Award winning •••••,••••• seat arena and adjoining conference center that plays host to top name concerts, sporting events, family shows, meetings, conventions and trade shows.

Director of Marketing and Corporate Sales••••••••••
Responsible for management and development of new and existing corporate sales clients. Directed all aspects of marketing and public relations including creation and implementation of marketing plans for events, public relations and publicity strategies for events and the facility, and updating local media and regional websites with the latest information.

Creation and implementation of new sales strategy and development of sales proposals to actively sell new $•••••,••••• LED ribbon board advertising panels. Responsible for scheduling advertising on new boards and working with clients on satisfaction.

Developed, implemented and managed marketing campaigns for major concerts, family shows, and sporting events.
•••••
Creation and distribution of all event press releases to local, regional and national media. Served as facility liaison to insure accuracy of information being disseminated.

Director of Marketing and Sales••••••••••
Responsible for overseeing and managing a five person staff which included a Marketing Manager, Corporate Sales Manager, Convention Sales Manager, Assistant Convention Sales Manager and Administrative Assistant.

Oversaw and implemented several national advertising campaigns to attract shows to the facility.

Grew revenue in corporate sales department from $•••••,••••• to over $•••••,••••• in seven year period.

Developed, implemented and oversaw design and completion of facilities website.

Event gross dollars and tickets sold put facility in top ••••• nationally in our facility size.


Peoria Civic Center Peoria, IL••••••••••
A three building complex that included a •••••,••••• seat arena, 2,••••• seat theater, and •••••,••••• square foot exhibit hall.

Marketing Manager/Assistant Marketing Manager•••••

Developed, implemented, and managed marketing campaigns for over ••••• events in the arena, theater, and exhibit hall.

Acted as facility media liaison. Developed relationships with local media to maximize coverage of facility.

Developed and executed all press releases to local and regional media for events.

Creation, implementation, and delivery of Headliner, a monthly Civic Center events publication.


Education
B.S. Mass Communications and Public Relations, Illinois State University••••••••••