media buyer/media director

Cell)
Seeking a position in media advertising and marketing. Additional background in teaching, radio sales and management. Above average organizational and communications skills, team player with a dependable and mature work ethic. Willing to adapt these skills to an employment venue outside the marketing and advertising arena. Received the Tennessee Radio Broadcasters Award for best radio feature of the year, and was the top sales person at WHBQ radio.

PROFESSIONAL PROFILE: Account Management Sales/Sales Management
Market Analysis Media Relations
••••• Client Services Advertising Development

CORE COMPETENCIES: Organizational/Communication skills
Sales Management
Customer Service
Value-Added Sales
Financial Negotiations
Attention to Detail
Development of Business Relationships

ACHIEVEMENTS:

Improved client retail sales •••••%
Procured •••••% of client advertising expenditures at no charge
Discounted client media expenditures by •••••% through negotiations
Exceeded projected client marketing exposure by •••••%
Developed and co-ordinated client promotions to reach over •••••,•••••
people in two days
Successfully negotiated last minute advertising needs to alleviate
potentially critical problems for client
Maximized company profits by over $•••••,••••• annually by negotiating firm
annual contracts with media outlets

EXPERIENCE:

••••• Present Impact Marketing Radio Media Director
Negotiated and purchased media schedules for various clients
Serviced and maintained clients advertising schedules
Media ratings knowledge for television and radio
Free lance media buying

••••• ••••• KPC Performance Media -Senior buyer
Performed market analysis for television, radio and cable
Negotiated both on air and tie-ins to promotions
Clients included Brake Depot, Rex Stores, AT&T cable and Dillards
Layoffs due to loss of business

••••• WRBO-FM - Account Executive
Serviced direct and agency accounts
Developed and implemented promotions
Developed new business
C.R.M.C. certified

••••• Western International Media -Media Buyer
Negotiated and placed television and radio schedules
Maintained schedules
Negotiated added value
Accounts included Hardees, Home Depot, Seessels by Albertson, Silverstar and Ameristar Casinos and Goldsmiths
Office closed due to international merger

••••• ••••• Tower Media - Media Buyer
Negotiated and placed television and radio schedules nationally
Maintain schedules, adjusted billing discrepancies
Handled promotions and client revisions
Clients included Solaris Ortho, MCI, and Tyson Foods.
Company closed

Systems Experience: Smart Plus, JDS, Donovan, and all Microsoft products

EDUCATION:
Memphis State University (now University of Memphis)
B.S. Secondary Education, with endorsements in American History and Sociology.
Completed 9 hours towards Masters in Educational Administration and Supervision