•••••Present McDonald Marketing Dallas, Texas
Manages the agencys media buying department. Supervises the Hispanic buying for Gulf States Toyota and Subaru accounts. Develops and implements department policies and procedures. Responsible for interviewing, hiring and training media staff. Works directly with Planning and Account Service teams on client projects. Involved in New Business research and pitches. Researches, writes and presents Media education to Toyota client. Evaluates, negotiates and purchases media promotions/grassroots opportunities. Planner/buyer for local non-profit organization. Negotiates and purchases Spot broadcast in regional markets. Utilizes SmartPlus, Strata, PowerPoint, Excel and Word to conduct supervisory and buying functions.
••••• OMD - Dallas, Texas
•••••Supervisor, Local Broadcast Investment
Supervised on the Nissan Regional, JC Penney and Pier One accounts for all offices across the country. Created and presented buy recaps, post analyses and media technology/market updates to clients. Supported buying team with training, mentoring and day-to-day management of buying assignments. Negotiated and purchased unwired Network sponsorships and Spot broadcast in national markets. Utilized Donovan, Datatech, Strata, PowerPoint, Excel and Word for supervising and buying functions.
••••• Southwest Media Group - Dallas, Texas
Broadcast Buying Supervisor
Supervised the Dillards account. Responsible for two regions consisting of ••••• markets. Developed and implemented procedures for buying staff. Supervised two buyers and an assistant. Created Dillards posts analyses for client presentation. Negotiated and purchased spot radio and television schedules in national markets. Utilized Donovan, View, Word and Excel for supervising and buying.
••••• TN Media - Irving, Texas
Spot Account Manager/Senior Broadcast Negotiator
Negotiated and placed spot schedules for regional radio and television markets. Supervised Bank of America buying staff. Served as communication link between the planning and buying sectors of media. Developed quarterly post analyses for client presentation. Successfully completed presentation skills seminar. Applied IOS, Word, Excel and the Internet to conduct buying and supervisory functions.
••••• Ackerman McQueen - Irving, Texas
Created plans for broadcast activity. Transformed plans into radio and television spot buys for numerous markets. Negotiated promotions to enrich advertising campaigns. Utilized MMPlus, Lotus, Excel and Word Perfect for planning and buying.
••••• BGRS - Houston, Texas
Purchased radio and television spot schedules for markets nationwide. Enhanced buys with value-added promotions. Developed broadcast plans and sustained client contact. Used Strata and MMPlus to implement all buying procedures.
••••• BJK&E Media Group - Irving, Texas
Broadcast Buyer/Account Supervisor
Bought spot advertising for radio and television markets nationwide. Supervised NationsBank buying activity for all regional offices. Acted as a liaison between Media Planning and Buying departments. Wrote quarterly post analyses. Utilized Donovan for entire buying process.
Assistant Broadcast Buyer
Assisted buyer with establishing and monitoring schedules. Negotiated make-goods and processed discrepancies.
••••• John Blair Communications - Dallas, Texas
Maintained spot schedules by acting as a liaison between advertising agencies and represented television stations. Used Donovan computer system to input buys and sustain contact with stations.
May ••••• Oklahoma State University
Bachelor of Science Degree in Radio/Television/Film: News and Public Affairs
References available upon request.