Merchandiser

SALES MANAGER / BUSINESS ANALYST
Proven performer with consumer products background including sales analysis, new business development and promotions. Recognized for delivering outstanding results at Keebler and Frito-Lay. Focused, flexible team player with solid project management, organizational, interpersonal, and analytical capabilities.

Retail Link Reports & Analysis Retailing Strategies Customer Service Focus
Assortment & Merchandising Mix Advanced Excel / PowerPoint Excellent Presentation Skills


EDUCATION
SOUTHWEST MISSOURI STATE UNIVERSITY, Springfield, MO
Bachelor of Science, Marketing

SHEWMAKER CENTER FOR WORKFORCE TECHNOLOGIES, Rogers, AR
Marketing Analyst Certification: Emphasis on practical retail solutions, merchandising and data analysis.

Computer skills: Retail Link, Advanced Excel, PowerPoint

PROFESSIONAL EXPERIENCE
JACKSON BROTHERS OF THE SOUTH, St. Louis, MO •••••/•••••
Regional vending & marketing company with 8 branches in AR & MO, ••••• employees & $•••••M in sales
Northwest Arkansas Sales Director / Store Door Sales, Rogers, AR (3/•••••/•••••)
Promoted to introduce new snack food line to the region. Owners acquired distribution rights to Golden Flake snack food line for Northwest Arkansas, Southern Missouri, Northeast Oklahoma and Southeast Kansas. Golden Flake, based in Birmingham, AL, has sales of $•••••M.
&#•••••; Challenged to launch Golden Flake in the region and build a route sales system from the ground up.
&#•••••; Garnered ••••• accounts through cold calling and sales to established accounts.
&#•••••; Helped set up routes. Hired and trained sales personnel.
&#•••••; Role ended with the sale of the Golden Flake division to another entity.
Operations Manager, Rogers, AR (3/•••••/•••••)
Second in authority for branch office with ••••• employees producing annual sales of $•••••M. Order product and manage inventory control. Purchase equipment and supplies for customers, the sales team, warehouse, and a fleet of ••••• vehicles. Manage a •••••person maintenance staff.
&#•••••; Sourced new company to provide scheduled maintenance and vehicle repairs for the fleet, saving on average expenditure.
&#•••••; Helped to implement a new ordering system for product/equipment.

BMR MARKETING, Lake Forest, IL •••••
Sporting goods supplier to Walmart
Sales Analyst, Bentonville, AR
Downloaded Retail Link data and created reports for presentation to company management. This part-time position ended when Walmart chose not to renew business with BMR for •••••

BENTONVILLE SCHOOL DISTRICT, Bentonville, AR
Old High Middle School
ISS Supervisor & Instructor •••••
Managed in-school suspension program designed to modify behavior while allowing students to remain in the school setting. Developed and communicated policies and procedures to enhance academic performance and parental involvement.

••••• MARKETING GROUP, Frisco, TX •••••
Distributor of nutritional supplements & services
Owner / Operator
Cultivated a network of distributors over a •••••state area.
&#•••••; Recruited and trained ••••• individuals, growing the business to •••••+ distributors within ••••• months. Result: Achieved monthly sales of $•••••K within one year.
&#•••••; Ranked in the top 2% in both sales and recruitment of new distributors.

SCOBEE FOODS, INC., Dallas, TX
Food repackaging, distribution, route sales & vending
VP Operations •••••
Recruited to manage operational sales, including inventory, expenses, promotions and fleet maintenance. Directed the efforts of 2 District Managers, ••••• Route Sales Representatives and a mechanic.
&#•••••; Collaborated in developing and implementing a new computer model for the route sales force. Result: Lowered expenses from 8% to 3%, realizing annual savings of $•••••K.
&#•••••; Effectively targeted key opportunities for growth. Result: Boosted average route sales by 9%, capturing an additional $•••••K in weekly sales.

KEEBLER CO., INC., Fort Worth, TX •••••
Nations 2nd largest producer of cookies & crackers
Trade Development Manager (Branch) (•••••)
Accountable for branch sales, marketing strategies, key account management and marketing budgets.
&#•••••; Designed and implemented district-specific marketing programs that delivered a competitive edge. Result: Nearly doubled sales growth within one year, boosting increased sales from •••••% to 9%.
&#•••••; Working with the 5 District Managers, captured •••••+ new accounts.
&#•••••; One of only 2 DMs selected to present professional sales training to sales representatives and first line managers. Earned instructor certification to teach Keeblers Advanced Selling Skills program.
District Sales Manager (•••••)
Managed a ••••• person sales team producing sales of $•••••MM annually. Delivered key account sales presentations. Directed hiring, training, forecasting, budgeting and route logistics.
&#•••••; Recipient of the Branch Performance Leadership Award.
&#•••••; Engineered a dramatic turnaround for the Dallas District, taking it from operating in the red in ••••• to ranking among the Top ••••• in the nation in sales plan for •••••

TRI-STATE LIGHTING & SUPPLY, INC., Cincinnati, OH
Wholesale Electrical Supply House
Industrial Sales Representative •••••
&#•••••; Developed an industrial base and grew my personal accounts from zero to $•••••M.

FRITO-LAY, INC.
Largest snack selling company in the U.S.
District Sales Manager, Edgewood, KY (•••••) •••••
Developed and led a ••••• person sales team generating annual revenues of $•••••M. Also charged with planning, development and execution of sales and expense budgets.
&#•••••; Led the Cincinnati Region in expense control 4 consecutive years and led the Division 3 years.
&#•••••; Twice ranked in the Top 5 Districts in sales growth within the Division.
&#•••••; Ranked among the Top 3 Districts overall in the Division 3 years.
Sales Representative, Toledo, OH (•••••)
Accomplished weekly sales and expense forecasts through selling in additional space, promotions, merchandising, distribution and gaining new accounts.
&#•••••; Named regional Salesman of the Year in the first year on the job and named Salesman of the Month 3 times.
&#•••••; Led the district in sales growth and expense control.

PROFESSIONAL DEVELOPMENT

&#•••••; World Class Selling Skills (Keebler)
&#•••••; District Sales Management (Frito-Lay)
&#•••••; Route Sales Training Program (Frito-Lay)
&#•••••; Managing in Union Environments (Frito-Lay)
&#•••••; Frito-Lay Selling Skills
&#•••••; Dale Carnegie