Experienced marketing and advertising professional with extensive agency background seeking to utilize skills with a progressive company.
Copywriting••••• Marketing Strategy Press Releases
Retention/Loyalty Programs Networking•••••Direct Response advertising
Client Relations•••••Organizing events Client Presentation
Freelance Marketing and Public Relations Consultant•••••
Nashville, TN•••••••••• to Present
Work on both long-term and short-term projects for advertising agencies and private businesses in helping implement their marketing goals. This includes developing strategy, creating and implementing advertising and marketing campaigns, writing press releases, and developing and maintaining relationships with key personnel. Category experience includes finance, healthcare, retail, travel and tourism, fast food, technology and more.
Vice President/Communications•••••••••• to Present
Sunset Elementary PTO
Act as key liason between students, families, community and media outlets in communicating school activities, accolades and announcements. Responsible for developing, maintaining and releasing a weekly online newsletter to ••••• families as well as to local media.
Los Angeles, CA•••••Dec ••••• to July •••••
Consulted for a variety of direct response and advertising agencies throughout the Los Angeles area including Grey Direct Advertising, Brierley & Partners, Kern Direct, Direct Partners and more. During this time, I created, conceptualized and implemented direct response marketing campaigns for Microsoft, Petsmart, Automobile Club of Southern California. Breadth of work included successful launch of Petsmart Frequency Program.
In addition, responsibilities included helping to create and implement the Hilton HHonors Program as well as the United Airlines Frequent Flyer program. This included new membership, retention and loyalty programs.
Earle Palmer Brown Advertising•••••
Associate Creative Director, Bethesda, MD•••••••••• to •••••
Supervised creative process, wrote copy and presented work for Society of American Florists, US Airways, Air Travel Card and others.
Barry Blau & Partners•••••
Senior Copywriter, Baltimore, MD•••••••••• t0 •••••
Responsible for concepts, writing and presentation for accounts including Citibank, AARP, Commercial Credit and Aircraft Owners and Pilots Association
ADDYs, ECHO, DMAs, Art Directors Club of Denver, BPAA and National Healthcare Association:
University of Tennessee, Knoxville•••••Bachelor of Science in Communications
Other Pertinent Experience
Operations Manager for Sophir Group LLC, a family-owned commercial real estate business
Junior Achievement Volunteer
Girl Scout Troop Leader, Sunset Elementary School
Sunset Elementary School Parent Teacher Organization
Co-Chairperson/Sunset Elementary Fall Festival
Co-Chairperson/Sunset Elementary Silent Auction