Sales And Marketing Executive

Professional Objective
An Senior Management position of responsibility which builds upon my sales and marketing talents in developing new businesses and where I can significantly and positively impact the financial health of the enterprise.

Areas of Expertise
Strategic Planning Business Start-ups
P & L Responsibility International Marketing
Marketing Analysis Negotiation
Product Development Channel Management
Team Development Strategic Alliances
Sales Planning Public Presentations

Summary of Experience

Business Developmentdeveloping strategic products and services creating new markets based on customer research in a team-based environment.

Marketing Managementdeveloping and implementing strategic marketing solutions based upon competitive analysis and optimal positioning.

Sales Managementbuilding and motivating effective sales teams, which dramatically improve market share.

Operations Managementdelivering and executing efficient operational plans to meet a wide variety of requirements and services.

Work History
Rain Bird Corporation, Glendora, California,October ••••• to February •••••
Rain Bird is the worlds leading manufacturer of irrigation equipment with sales in excess of $••••• million annually.

Business Manager, January ••••• to February •••••
Created three new businesses, which will generate $••••• million within three years (software support and services, customer training, and engineering services) without additional capital or personnel.

Additionally, responsible for three inbound customer service centers supervising seventy employees handling over •••••,••••• telephone calls per year. Reduced the amount of time customers were on hold from three minutes to less than twenty seconds within six months. The order enter call center processed over •••••,••••• lines of orders per month with a •••••% accuracy rate and achieved perfect customer satisfaction ratings for ••••• months in a row.

Marketing Manager, May ••••• to December •••••
Responsible for achieving growth, market share and profitability targets in support of the corporate business plan through determination, development, coordination and execution of marketing initiatives. Activities included product development, communications, promotions, product introduction, sponsorships, public relations, and corporate image efforts positioning this company as the industry leader. P & L responsibility for a $••••• million budget. Delivered the best financial performance, in sales growth and profitability, in the history of the division.

Sales Manage, March ••••• to April •••••
Managed a thirteen member sales team covering the Eastern United States. The sales force called on wholesale distributors, contractors, landscape architects, and irrigation designers.

Team sales doubled during this period.

District Sales Manager, October ••••• to February •••••
Developed irrigation sales in a nine state territory calling on wholesale distributors, contractors, landscape architects, and irrigation designers. Integrated innovative sales techniques to increase market share. For example, developed an innovative irrigation design seminar, which was presented to upper level landscape architecture students at every major university in the territory with a goal of creating loyalty to Rain Bird.

Sales tripled during this period.

Division Manager, Palos Verdes Golf Club, Palos Verdes, California, March ••••• to June •••••
Responsible for managing the golf course maintenance and golf cart operations for this eighteen hole, nationally recognized golf club located on the coast of California. Managed thirty maintenance personnel and had P & L responsibility for $1 million operating budget and a capital improvement budget in excess of $•••••k.

Education
Bachelor of Science in Agronomy and Plant Genetics, University of Arizona, ••••• to •••••
School of Architecture, Syracuse University, ••••• to •••••

Awards and Recognition
•••••Corporate Quality Council Award for perfect customer satisfaction scores
•••••Corporate Quality Council Award for developing an award winning Rose Parade sponsorship
•••••Corporate Quality Council Award for developing outstanding graphic and marketing standards
•••••Quality Champion Award for outstanding achievement in quality improvement
•••••Outstanding Achievement Award for the development of an innovative worldwide market analysis
•••••Quality Award for developing an innovative and inspiring national sales meeting
•••••Quality Award for developing an innovative and inspiring national sales meeting
•••••Process Improvement Award for leading the team in reduction of marketing returns
•••••Trailblazer Award for leading the business improvement process in Florida
•••••District Manager of the Year
•••••Merit Step Increase for exceptional performance from the US Navy
•••••Scholarship from the Trans-Mississippi Golf Course Association

Professional Affiliations
American Marketing Association Member
Whos Who in the World

Computer Skills
Proficient in programming relational databases and all Microsoft Office applications.