Objective: A challenging position in Marketing, Sales, Public Relations, Advertising, or Administration
Marketing experience across a wide range of consumer marketing and media components
Hands-on experience in all areas of sales, public relations, media, and advertising
Experienced developing business plans, market research, packaging development, pricing, new product launches, consumer promotion, media and events planning and co-ordinating with advertising agencies
Lead various enterprises ranging in size from ••••• to ••••• people with budgeted costs of $2 million - $••••• million.
Produced and conducted sales and sales training seminars, conventions and promotions
Familiar with Excel, Access, Power Point, Word, Adobe, C/Draw, PhotoStyler, Microsoft Publisher, and other programs as a matter of daily routine
Communications, Organisational & Motivational Skills
Resourceful, proactive and result oriented Manager
Brings people and the processes together
Able to deliver high quality service and products that meet customer needs
Creates collaborative work environments that empowers employees and encourage exchange of ideas. A negotiator
Can develop and implement work processes that improve service delivery and ensure maximum efficiency and productivity . An organiser
Prefers non-conventional approach and strategies
Ikon Office Solutions••••• •••••••••• - •••••
Senior Account Executive
Developed account relationships with various corporate and government accounts leading to implementation of successful product sales built around technical cost-reducing strategies.
Provided a detailed analysis of market potential
Worked collaboratively to produced award winning video
Provided mentoring opportunities to develop career improvement for fellow representatives.
Schumacher and Resources•••••••••• - Present
Provided operational management for Toyo Tire Canada customer relations department
Initiated the marketing department strategies for a new magazine publication
Prospected and co-ordinated clients to provided management expertise and outsourcing for advertising projects and sales training
Toyo Tire Canada Inc.•••••••••• •••••
National Advertising & Public Relations Manager (•••••)
Established the advertising and PR departments
Consumer and media-event producer and manager including the very successful Walnut winter campaigns
Produced advertising material and convention displays.
Public Relations Co-ordinator
Negotiated terms with Department of Consumer Affairs
Reduced spending in unproductive areas while increasing efficiencies in the overall advertising budget
Introduced shared concept for international advertising campaigns
Administered advertising/PR budget, conceived and co-ordinated PR/sales/advertising campaigns
Company spokesperson, media and consumer contact
National Manager Advertising and Marketing•••••(•••••)
Increased unit sales •••••%
Presided over the ascendance of Toyo to No••••• in HP snow tire sales in Canada
Also Sales Manager for Western Canada developing key relationships with business network
Established training courses, conducted sales seminars and market research
Implemented conversion to IBM A/S •••••
Administered all aspects of advertising and marketing dept.
Established research and analysis criteria and produced strategic reports.
Developed national sales and marketing programs
Territory Manager - Atlantic Region•••••(•••••)
Produced prestigious Lotus award-winning advertising
Received international company award for high performance tire sales
Received international company award for IT system conversion
Expanded overall sales and network throughout Atlantic Canada
Michelin Tires national sales award winner
Other Related Employment
Michelin Tires Canada•••••Territory Manager, N.S.
Bank of Montreal•••••Administration Manager
H. V. Chapman & Associates•••••Personnel Consultant
Irving Oil Limited•••••Bulk Plant Manager
Bachelor Business Administration (complete 2 of 4 years) U.N.B.
Teachers College Prov. of N.B.
Various business, IT, Microsoft program courses
Woodworking - level I Nova Scotia Community College
Hockey - playing for the same team for ••••• years
Sailing - Natal Day class winner
Motorsports co-ordinator, course designer, trophy winner
sales, software, advertising, sales management public relations