Sales and Marketing
For three consecutive years responsible for 1 million dollars in sales.
Negotiated key vendor contracts reducing overhead and improving profits by over ••••• percent.
Acquired new accounts through phone solicitation and outside sales calls.
Lead power point presentations to planners and executive management teams.
Researched and conceptualized marketing plan using such variables as competition, product mix/pricing/profitability and customer analyses.
Qualified incoming calls and potential leads.
Prepared custom proposals for clients.
Designed promotional materials and assisted in design of website to increasing sales by •••••%
Formulated initial budget estimates and quarterly budget projections
Solicited group business which enabled hotels to meet and exceed revenue goals in food and beverage and room sales while staying within budget.
Supervised and directed teams of 5 to ••••• employees.
Simultaneously managed staff with multiple projects under tight deadlines.
Management financials for Convention Department including working budget and final reconciliation.
Managed in-house travel agency for attendees and staff travel arrangements.
Meeting and Event Planning
Managed all logistical aspects for •••••+ attendees, ••••• to ••••• speakers and 3 to 5 concurrent sessions per day for three-day annual conferences.
Consistently remained under budget for events by developing cost cutting methods and perfecting existing procedures, while continuing to achieve the highest performance evaluation scores from event attendees and service leaders.
Pre- and post-event management for Fortune ••••• Educational Software conferences, including food and beverage, site selections, preparing collateral materials, ground transportation coordination and on-site supervision.
Bar-B-Que Express and Events Express, Inc., Santa Fe Springs, CA••••••••••
Director, Corporate and Special Events
Sun Industries, Inc., San Dimas, CA••••••••••
Director, Sales and Operations••••••••••
Sheraton LAX Hotel, Los Angeles, CA ••••••••••
Convention Services Manager
Sheraton Suites Fairplex Hotel, Pomona, CA ••••••••••
Jostens Learning Corporation, Phoenix, AZ••••••••••
Meeting and Events Manager
Rio Salado Community College
Phoenix Community College
Excel, Microsoft Publisher, Word, Contact Management Programs; ACT, Delphi, Caterease, 4D
Typing ••••• wpm, ••••• key by touch