Experienced and highly motivated Senior Art Director/Creative Group Leader with diverse background and well-honed communication skills. A dependable, proven leader who is enthusiastic and response-driven, focused on the needs of the client and the objectives of the strategic plan.
An excellent problem solver with a strong background in creating advertising and collateral materials both traditionally and electronically, as well as being a skilled illustrator and comp artist.
Packaging & labeling
Product concepts & naming
Organizational skills•••••Technical Skills:
Macintosh OS X, with proficiency in Quark Xpress, Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat), Microsoft Word and PowerPoint; excellent working knowledge of Freehand.•••••Professional Experience•••••••••• CREATIVE SERVICES
Owner, Creative Director •••••Present
Collaborate with creative agencies both inside and outside companies creating collateral materials for direct marketing, advertising, point-of-sale, promotions and publications.
Designed the first line of branded apparel with original graphics for American Products. Three major orders received in first week line was introduced.
Helped develop the look and feel of an innovative sweepstakes program for American Sweepstakes and Fulfillment Company that has created a buzz in the industry and was written up in Promotions Magazine.
Worked with SIGMA Marketing to create, design and construct a three-dimensional display for an in-house XEROX presentation. The department for which it was created had the highest response at the presentation, and won accolades from all over the company.•••••SIGMA MARKETING GROUP
Senior Art Director/Creative Team Leader •••••
Worked both as Team Leader and as member of a number of creative teams. Was responsible for strategic development and a full spectrum of creative services for business-to-business and business-to-consumer clients, as well as internal creative needs.
Led a staff of writers, designers and production assistants in developing a major strategic presentation to Gallo Wine in California. The presentation made the brand managers aware of gaps in their customer relationship strategies, and inspired them to re-examine and redesign a number of their product web sites.
As a lead creative on the P&G team, developed direct mail surveys for Prilosec, ThermaCare and Metamucil markets that received as much as •••••% - •••••% response rates without using any incentives.
Member of the creative team working on the Prilosec product launch direct mail package that enabled P&G to identify previously unknown markets and the top •••••% most likely purchasers and word-of-mouth advocates for the product, known as chat leaders.
Key member of a creative troubleshooting team whose purpose was to help SIGMA win new accounts, successfully acquiring IBAAs True Neighbor Consumer Credit Card Program, Procter & Gambels Health Care Products Division and Frontier Communications.
Designed and illustrated SIGMAs holiday card •••••, which won awards locally and nationally.•••••••••• ••••• DESIGN, LTD.
Owner/Creative Director •••••
Collaborated primarily with advertising agencies to develop collateral materials for identity packages, direct marketing, advertising, point-of-sale and publications, as well as doing illustration, comps and storyboard work for television ads.
Designed a high-end direct mail package for Market Advantage that received a •••••% response rate within 3 days of receipt, and won two awards.
Working with Catalyst Direct, created a credit card design that led the bank client to open their marketing to college students for the first time.
Created new branding and a direct mail campaign for Jefferson Family Medicine child wellness program, which resulted in an increase of over •••••% in childrens inoculations.
Additional Relevant Experience
Helped produce new packaging for Xerox Corporations first foray into direct retail sales for copier supplies, which was so successful they couldnt keep up with the demand for product.
A member of the creative team that re-designed the Kodak Ultralife Battery packaging and displays, which helped increase market penetration from •••••/2% to 6%.
Produced award-winning advertising for a local pizza chain, pitting them in direct competition with Dominos, and ultimately gaining national exposure, helping them become a household name and expand from 3 to 8 locations.•••••Awards and Recognition•••••Logo design published in Art Direction Magazine.
Printing Week Award Gold Medal for Xerox Supplies Brochure.
National news coverage of Mr. Shoes Pizza ad campaign against Dominos in USA Today.
RSCA Gold Medal Award for the Mr. Shoes Pizza ad campaign.
Craftsmans Club Gold Medal for Market Advantage Direct Mail Package.
Gallery of Superb Printing Gold Medal for Market Advantage Direct Mail Package.
Craftsmans Club Gold Medal for SIGMA Holiday Card.
ADDY Awards Honorable Mention for SIGMA Holiday card.
National Gold Ink Competition Pewter Award for SIGMA Holiday Card.•••••Community and Volunteer•••••Literacy Volunteers: Direct mail design
Alzheimers Association: Direct mail design; Annual Report
design; fundraiser invitation design
Hospice of Monroe County: Year-end appeal mailing design
Native American Cultural Center: Fundraising committee
volunteer; greeting card design
Native American Resource Center of the Rochester Public
School System: Parent committee volunteer; field trip
chaperone; greeting card and newsletter design
Ganondagan State Historic Site: Member, Friends of
Ganondagan; event site volunteer; event poster design
Rochester Chamber Orchestra: Program subscription mailer
design (5 years)
Fresh Air Fund of Rochester: Host family for four years
Graphic design, illustration, direct marketing