Senior

OBJECTIVE
Build and grow a strong professionally ethical marketing and public relations program for a progressive, proactive company and exceed expectations by providing exceptional, experienced skills in management of people, brands, products, services, marketing and public relations. My management style builds business strength through a loyal team approach to improve product and/or service profitability through fresh, innovative, creative, proven effective strategies.

OVERVIEW
••••• years brand management
••••• years senior management experience in marketing & public relations at a financial institution
••••• years experience in training and development
5 years experience in public affairs
••••• years of B2B experience
••••• years B2C experience
••••• years experience managing advertising and promotion development
Experience with new media including electronic promotions, digital promotions, and social media

MAJOR ACCOMPLISHMENTS
With over ••••• years in management of new brands, brand awareness, sales, and business development and as a senior management team member, I was responsible for all strategic marketing and public relations initiatives to introduce a new name/brand for the credit union resulting in growing Ascentra Credit Union from a local $•••••M credit union into a $•••••M regional credit union located in four market areas with over •••••,••••• members in less than ••••• years. Built a nationally recognized multi-cultural marketing effort targeting the Latino and underserved in the Quad Cities region.

Served as the Marketing Chairperson for the Citizens For Strong Schools Referendum Committee passing a $•••••M Referendum for the Rock Island/Milan School District #••••• infrastructure repairs. This was the first referendum to pass in this •••••,••••• resident community in over ••••• years. It was rewarding to see the progress of the schools transform into a better learning atmosphere for the students.

Responsible for building a new marketing and public relations department managing all external communications for over ••••• city government departments, I also coordinating projects with state and federal programs affecting the City of Sioux City, IA. I worked directly with the US Army Corps of Engineers providing external communications on progress and construction project impacts on community members. It was enjoyable to turn a bad communications situation affecting community support into a positive outcome. I served as the crisis communications liaison preparing for Y2K.

Received many national recognitions and awards in marketing and public relations including:
••••• Best Practice: Reaching the Latino Market CUNA Conference
••••• Best Practice: Reaching the Latino Market ICUL Conference
••••• Best Practice: National Webinar on Brand Development
••••• CUNA Diamond Award Print Advertisement
CUNA Merit Award Public Relations Strategy
Quad City Business Journal: Top ••••• under •••••
Quad City Business Journal: Top Women in Business
••••• CUNA Diamond Award: Direct Mail Series
••••• QCAF Merit Award: Interactive Media
••••• QCAF Silver ADDY: Multi-media Campaign

PROFESSIONAL EXPERIENCE
Ascentra Credit Union Bettendorf, IA Vice President of Marketing & Public Relations •••••Present
One of five senior management team members which lead an $•••••M credit union with 2 branch locations growing it to a $•••••M regional credit union with 8 branch locations in five market areas, and over •••••,••••• members in ••••• years. As a result of stagnant membership growth, initiated a name and brand change which resulted in significant membership growth and
sustainability of the credit union in ••••• Managed over $1M budget including a $•••••,••••• marketing/public relations budget specific to business development and an additional $•••••,••••• in operational expenses for the department. Managed all internal and external communications, advertising and promotions, public relations, corporate citizenship, product/program implementations, Latino niche marketing, and marketing research. Utilized Marketing Customer Information File (MCIF) analyzing demographic trends, psychographic identifiers, product usage, propensity to purchase, and profiling for target marketing. Managed MRM (Member Relationship Management) program development and am responsible for employee development including sales and service training, and soft skills training (interpersonal relations, managing change, etc.)

City of Sioux City Sioux City, IA Marketing Coordinator •••••
Developed new marketing program for the city of Sioux City, IA, population •••••,•••••, within City Managers office as a division of the administration leading ••••• departments and many city commissions marketing efforts. Responsible for all external communications including public relations as well as technical writing such as water quality reporting, engineer studies, and other environmental related communications; tax increment financing districts (TIF Districts) and other economic development materials. Managed •••••/7 government television broadcast channel. Developed community partnerships and programs, as well as, coordination of state and federal programs (Army Corps of Engineers ••••• Year Flood Project, US Census, etc) affecting community members.

Renaissance Rock Island Rock Island, IL Community Marketing Director •••••
Managed community marketing programs jointly funded by the City of Rock Island, Renaissance Rock Island, and Rock Island-Milan School District #••••• Managed public relations for all entities to build a better reputation of the community, encourage residential development/redevelopment activities, and economic development activities within the market to generate tax fund growth. Managed marketing subcommittee of Citizens for Strong Schools that successfully passed a $•••••M referendum (first in ••••• years) to improve the schools infrastructure in a community of •••••,••••• I served as the public information officer for the Citys Police Department.

Wolf Gaming Grand Junction, CO Marketing Manager •••••
Managed national marketing for Native American Gaming company developing turn key casino operations for Native American Indian tribes and some traditional casino operations including Blackhawk, and Silver Dollar City in Colorado. Managed trade show development (Native American Indian Gaming Trade Show in Denver, and World Gaming Trade Show in Las Vegas), trade publication relations for media coverage, and vendor partner development. Responsible for strategic planning, marketing management, external communications, and graphic design for advertisements as well as slot glass and reels.

Pegler/Sysco Food Distribution Lincoln, NE Marketing Specialist •••••
Managed the design of all marketing collateral materials used to support sales staff of ••••• including all wholesale pricing, sales sheets, and advertisements for the company. Started employment in customer service call center as Pegler Express desk managing all same day delivery of fresh produce program in two market areas. Transitioned a failing program into a profitable, efficient program within 3 months. Implemented successful techniques to struggling college food service group accounts prior to promotion to marketing department.

Woolworth Corporation Fox Lake, IL Assistant Manager •••••
Waneks Furniture Crete, NE Sales Associate •••••
•••••-••••• Clerks Crete, NE Owner/Manager Auction Clerking •••••
KOLN/KGIN TV Lincoln, NE Production Assistant •••••
Sears Lincoln, NE Appliance Sales Associate •••••
Callaway/Muff Construction Lincoln, NE Office Assistant •••••
Alices Restaurant Lincoln, NE Waitress •••••
Cornhusker Hotel Lincoln, NE Waitress •••••
Mode O Day Crete, NE Sales Clerk •••••

EDUCATION
Bachelor of Arts (B.A.) Doane College •••••
Corporate Communications (Advertising & Public Relations); Mass Communications (Video Production and Broadcast Journalism)
Marketing Major Southeast Community College Lincoln Campus •••••
Architectural Drafting Major Southeast Community College Milford Campus •••••
Psychology Major University of Nebraska Lincoln City Campus •••••


PROFESIONAL DEVELOPMENT
••••• QC Executive Toastmasters Competent Communicator Achievement
••••• PRSA APR Accreditation Program
••••• Dealing with the Difficult Member
••••• Adobe Photoshop Training
••••• CUNA Star & Merit Training
••••• CUNA Marketing School III
••••• Leadership Siouxland Graduate
CUNA Sales & Leadership Training
••••• Violence in the Workforce Training
Performance Review Training
••••• Woolworth Management Training Program

PROFESSIONAL/COMMUNITY INVOLVMENT
••••• LeClaire Shopkeepers Marketing Alliance
••••• River Action Volunteer
••••• Churches United Marketing Committee
••••• Saukenauk Paddlers Club (Secretary)
••••• Toastmasters International (Board Secretary •••••)
••••• Quad Cities Balloon Race Committee
••••• Downtown Bettendorf Clean Up Volunteer
••••• Chicago Federal Reserve Money Smart Week Quad Cities Committee (Media Subcommittee Chairperson)
••••• PRSA Member
••••• Iowa Credit Union League Communications Task Force
••••• Junior Achievement Classroom Teacher
••••• Quad City Advertising Federation Member (Board President •••••, Treasurer •••••, Creative Bloc Chairperson)
••••• ••••• Great River Chapter of Credit Unions Member (Board Treasurer •••••, CMN Golf Committee •••••)
••••• United Way of the Quad Cities Fund Distribution Committee
••••• Sioux City Marketing Task Force Chairperson
Sioux City Marketing Communications Team Chairperson
••••• 3CMA Member (annual awards judge for video production)
••••• Community Youth Partnership Committee Member
City of Rock Island Communications Team Chairperson
City of Rock Island Customer Service Team Member
Quad Cities Police Christmas Lights Tour Committee
Citizens For Strong Schools Marketing Committee Chairperson
Rock Island Beautification Commission Volunteer

REFERENCES
Brian Laufenberg CFO, IH Mississippi Valley CU ••••• East 3rd St., Coal Valley, IL ••••• (••••• ext •••••
John Phillips City Manager, City of Rock Island ••••• 3rd Avenue, Rock Island, IL •••••
Brian Hollenbeck Director, Renaissance Rock Island ••••• ••••• St., Rock Island, IL •••••
Jonna Schuller Senior Account Executive, Clear Channel ••••• •••••th St., Bettendorf, IA •••••
Libby Babka Account Executive, OnMedia ••••• •••••nd, Moline, IL ••••• ••••• ext •••••
Connie VanKlavern Business Owner, Advantage Advertising ••••• Grant St., Bettendorf, IA ••••• ••••• •••••
Penny McGimpsey Sales Executive, Lee Enterprises ••••• E. 2nd St., DeWitt, IA •••••
William Anderson, IV Owner/Manager, Anderson Law ••••• S. Main, Creve Coeur, IL ••••• •••••