Experienced professional with extensive background in writing, marketing, sales, and product management. Product management experience includes developing concepts for new products, overseeing production, creating and implementing marketing strategies, sales reporting, and analysis. Proven results in direct mail, print, Internet, TV, video, and radio projects. Creative, detail oriented, organized, and dedicated. Manage multiple projects and priorities and deliver strong work on deadline.
Advertising and marketing copywriting
Sales and marketing analysis and reports
News, feature, and creative writing
Proposal and contract writing
Video writing, production, and direction
MS Word, MS Excel, MS PowerPoint, MS PhotoDraw
Mac and PC proficient
Senior Copywriter (November •••••present)
Renaissance Learning, Inc., Wisconsin Rapids, WI
Responsibilities include writing creative, targeted, effective direct marketing copy for direct mail, Internet, lead generations, revenue mailings, collateral, and print advertising. Also consult daily with designers, project coordinators, product line managers, and others involved in various projects. Usually have ••••• active projects at any given time.
Senior Marketing Manager (November •••••April •••••)
Advertising and Product Manager (February •••••October •••••)
Referee Enterprises, Inc., Racine, WI
Senior copywriter and team leader for marketing efforts for a national sports magazine and two related associations. Responsibilities included copywriting for direct mail, print, and Internet projects, and managing ancillary product lines including books, apparel, and multimedia. In addition, authored newsletter articles and wrote custom publishing proposals and contracts. Developed strategic initiatives for association development, new product development, website development, and advertising sales.
Marketing Manager (November •••••October •••••)
Bahai Publishing Trust, Wilmette, IL
Managed all marketing and advertising copywriting and design responsibilities for three imprints: Bahai Publishing Trust, Bahai Publishing, and Bellwood Press. Also managed all marketing and advertising efforts for the Bahai Distribution Service located in Atlanta, GA.
Bachelor of Arts, Journalism (Creative Writing minor)
University of Wisconsin - Eau Claire
Please See Resume