••••• Camelot Court. Russell, KY •••••
GENERAL MANAGER - SPORTS MARKETING
Growth Strategies / Cost Savings / Startups / Strategic partnerships / Re-Engineering / P&L/Sales / FCC Compliance / Rights Acquisition / Customer Relations / Quality Control / Turnarounds
I directed media operations, guiding start-ups and growth in the sports broadcasting industry. Managing both revenue generation and operations, I lowered costs, increased brand awareness and shareholder value. I turned around underperforming stations, focusing on competitive marketing and advertising sales networks. Initiated and cultivated strategic sporting alliances, such as Ohio State University Buckeyes Sports Radio Network, Cincinnati Reds Radio Network and Kentucky Wildcats Sports Network, gaining market exposure and increasing revenue.
* Gained market exposure and increased revenue
* Implemented brand awareness solutions, creating win-win status
* Built relationships across functional boundaries
* Established and consistently met performance goals
Hands-on leader with exceptional people skills. Self-motivated, competitive, versatile and resourceful. Expert in building self-sustaining teams and initiating sweeping changes. Research operational challenges and make sound decisions in moving forward. Gain trust and commitment of internal/external clients, achieving dramatic results. My BA in Speech Broadcasting was earned at Marshall University.
CAREER HISTORY AND SELECTED ACCOMPLISHMENTS
General Manager, Hometown Broadcasting of Portsmouth, Inc., ••••• to present.
Promoted to increasing levels of responsibility to manage administrative and program responsibilities for this regional radio broadcasting organization. Managed radio programming, operational efficiencies, financial reports, budgets, sales, marketing and account management. Ensured FCC compliance. Full P&L responsibility. Managed $•••••M budget & ••••• employees.
Turned around underperforming stations, increasing revenue •••••%. Two recently acquired radio broadcasting stations were not achieving sales expectations. Analyzed finances, operations and programming formats, identifying opportunities for improvement. Restructured program to formatted presentation and recruited top-rated personality, expanding market exposure.
Launched new station, generating company-record $•••••M in revenue in two years. Challenged to secure rights acquisition for radio station. Developed feasibility reports, forecasting mechanical and revenue projections. Collaborated with technical advisor, modifying transmitter site and studio components, controlling operational costs. Earned largest gross revenue figures generated for a year in any of companys three different divisions.
Sports Operations Manager, Atlantic Star Broadcasting, Inc., ••••• to •••••
Recruited to oversee new sports division for radio broadcasting stations. Cultivated sports-oriented advertising opportunities. Standardized division policies and procedures for regional stations after acquisition. Oversaw $•••••K budget and ten employees. Won multiple broadcasting awards.
Expanded sports programming, increasing sales •••••%. Tasked to expand exposure and increase sales for a series of sports affiliates. Networked with key sport alliances, developing crucial partnerships. Researched and contracted additional sports networks, increasing market exposure. Trained sales staff on advertising presentations, increasing knowledge and sales skill. Built and nurtured client base, boosting sales.
Gained national presence due to key partnerships and market exposure. Five independent sports stations needed unity after recent acquisition. Developed strategic business and sales plans, increasing market exposure. Restructured operational processes, ensuring consistency and broadcast quality. Cultivated key partnerships with OSU, Cincinnati Bengals and Cincinnati Reds, increasing advertising sales.
Earlier: Local Sales Manager, Kindred Communications, ••••• to •••••
Developed sales and marketing strategies, increasing market share for this tandem and combo multi-formatted four- station operation for regional territory. Built and nurtured existing, inactive and new customer relationships, ensuring high customer satisfaction and increased sales.
Additional Information: I volunteer for the West Virginia Special Olympics, and am a member of the Ohio Association of Broadcasters. I enjoy golf, American history, and collecting vintage Sports Illustrated editions.
To obtain a senior executive position with either an intercollegiate or
;professional sports pr...