Vp Advertising/marketing

•••••Skills Summery:
Excellent project management skills with the ability to plan and implement strategically
as well as tactically.
Able to develop marketing plans and strategies with definite positive results
Capable of initiating new and enhancing existing product and business marketing campaigns
Ability to recruit, manage and inspire a diverse team
Strong estimating, cost projection and analysis skills
Extensive knowledge of all media buying and negotiations
Creative direction capabilities including print, outdoor, photo, television, radio, multi-media, web
Web based advertising design and e-mail, CRM experience
Retail operations development and supervision
Visual Merchandising development and supervision
Catalog, direct mailing and database marketing and management experience
New product development and existing product enhancement
Strong initiative, customer service focus and excellent interpersonal and communication skills with experience negotiating for positive results from all participants.
Extensive budget and P&L management and analysis experience•••••Employment•••••Feb. ••••• to Aug. •••••
Bagn Baggage, Dallas, Texas, VP Advertising & Marketing
Managed, strategized and implemented all creative, conceptual, marketing and advertising programs for company involving •••••+ stores in ••••• states. Responsible for initiation and management of brand development efforts, marketing strategy and positioning, for building plans for assigned brands, launching new brands, and guiding the operations and merchandising departments to execute plans.
- Developed annual marketing plans to supports sales, brand development,
and revenue objectives
- Developed and managed Advertising, Creative and Marketing staffs and budgets
- Established Visual Merchandising criteria for stores
- Established the directive for branding and positioning of company in marketplace.
- Key role player in new concept store design
- Designed company web site and maintained monthly advertising of 3 company web sites
- Initiated and developed Corporate Sales program 2M in sales for first year
- Initiated and developed successful CRM, loyalty and rewards programs•••••Feb. ••••• to Feb. •••••
Killion McCabe and Associates, Dallas, Texas, Creative Manager
Supervised the day-to-day production of creative conceptual designs, developed and managed four creative design teams, maintained project schedules, suggested conceptual creative solutions to design and production problems, and interfaced with Marketing and other divisions of company to develop creative strategies. Performed duties of media buyer both regionally and nationally.••••• Jan. ••••• to Feb. •••••
Keeton, Rich & Dickerson: Dallas, Texas, Asst. Creative Director
Managed the day-to-day operations of the creative department as well as coordinated all media buys for agency. Tasks included all purchasing related to production aspects for clients, ranging from printed material, POP items, •••••dimensional mailings, trade show graphics and booth designs, interactive kiosks design, media buying and scheduling, as well as all estimating, trafficking and establishment of budgets. Also functioned as Art Director as needed to provide creative support.•••••March ••••• to Dec. •••••
Fossil Watches: Dallas, Texas, Studio Manager
Managed staff of nine artists, coordinated all advertising and marketing for all departments of Fossil. This included International Sales, Leather Goods Division, Product Development and Marketing. Acted as traffic and purchasing manager in respect to purchases of all printing, advertising and marketing. Designed store POP material, kiosks and major department store visuals. Primary contact to retail outlets regarding advertising and marketing directives and promotions.•••••July ••••• to March •••••
Lomas Financial Group: Dallas, Texas, VP, Creative and Marketing
Responsible for defining and developing marketing campaigns through customer research and analysis, advertising campaigns, direct mail, and related business activities for focus on financial services customers and businesses.•••••Nov. ••••• to July •••••
Spinner Printing Company: Dallas, Texas, Art Director
•••••Education:
Sam Houston State University ••••• BFA