•••••, Geneseo, IL ••••• ••••• (home) or ••••• (cell)
Over ••••• years experience in public relations and marketing management
Over ••••• years experience in sales and sales management
Over ••••• years experience in graphic design and copywriting
Strategic Target Marketing, Public Relations and Advertising Campaign Development (including Branding).
Building sales and customer service skills through training of individual sales techniques development, team development, coaching and refining of the operational processes.
Public speaking and presentation development.
Database management, mining, tracking and sociological, psychological and demographic/physcographic analysis of consumer behavior.
VP of Marketing & Public Relations Ascentra Credit Union, Bettendorf, IA •••••Present
Manage Marketing Promotions and Advertising; Marketing Research; Product Development; Public Relations; Charitable Donations Program; Sales Training; Soft Skills Training; Select Employee Group (SEG) program; Strategic Planning, Organizational Event Planning, Soft Skills Training and Staff Moral and Interpersonal Development.
Serve as a member of the senior management team to cohesively develop programs and continue development of financial growth of the credit union. The credit union is considered a $••••• million dollar asset sized credit union with over •••••,••••• members and five branch locations in four cities supported by nearly ••••• employees.
Manage, develop and tracking of over $•••••,••••• in annual Marketing, Public Relations, Charitable Donations, and Training budgets.
Create, develop and implement Public Relations Plan initiatives including Crisis Communications.
Serve as project manager of Member Relationship Management (MRM better known as CRM to the corporate market) development program; Member Research and Follow Up Program including Secret Shopper, Ongoing Member Feedback, Marketing Customer Information File (MCIF Analyzer is a demographic database management program), Member Service Research, Competitive Market Research and New Branding Campaign Research
Supervise two employees including the Public Relations Coordinator and Marketing Specialist. Train and develop key branch contacts for marketing support in each branch location.
Develop, market, and encourage Business Development Sales and Leadership Development training program management for sales, sales support, supervisory, branch managers and senior management staff members.
Oversee all internal and external communication including writing, creative design and implementation.
Complete competitive analysis, marketing research, product research, training research for the optimum development solutions for the annual Strategic Planning process with the Board of Directors and other senior management team members.
Marketing Coordinator City of Sioux City, Sioux City, IA••••••••••
Established entirely new Marketing and Public Relations Division. Served as the director of all marketing and public relations responsibilities including internal and external communications for ••••• departments (Streets, Economic Development, City Managers Office, Police, Fire, Transportation, Garbage Disposal, Water, Waste Water, Public Needs, Finance, Engineering, Human Resources, Museum, Library, and Civil Rights Commission) and managed the Citys live •••••hour broadcast station.
Developed five year Marketing and Public Relations Plans
Managed communication and education of the public of the City budget issues, the emergency storm water flooding situation in coordination with the Army Corps of Engineers, Economic Development Marketing, and several additional business and community issues concerning long-term, large, multimillion dollar projects.
Established the new division within the City of Sioux City through training, development of new programs, building awareness, and developing work teams with a little over $•••••,•••••
Implemented many new programs to ensure sustainability of the new division including baseline research through the following new programs: Citizens Opinion Survey; building community partnerships (Litter Busters, We Drive With Pride, Customer Service Surveys, Green Team, Bucket Brigade), designed educational print materials, advertising campaigns, promotional materials, created Public Service Announcements (PSAs), developed new marketing and customer service training programs, established tracking measures and established performance measures.
Marketing Director Renaissance Rock Island, Rock Island, IL••••••••••
Managed marketing and public relations for the Community Marketing program jointly funded and supervised by the City of Rock Island, Rock Island-Milan School District #•••••, and Renaissance Rock Island (Rock Island Economic Growth Corporation and the Development Association of Rock Island) answering to over ••••• separate board members (City Council, DARI Board, Rock Island Economic Board, and School District #••••• board) on all program developments. Direct supervisor was the Superintendent of Schools.
Developed five year strategic community marketing and public relations plan.
Designed and implemented several community partnership activities to help garner a more positive image of the community (Citizens Idea Fair, REALtours, Media Tours, Broadway Mothers Day Walk, Civil War Reenactment, and Neighborhood Open Houses), produced many print publications for educational purposes (including the community newsletter), developed many new programs to enhance customer service for the City and enhanced community image.
Other Work Experience:
Owner/Manager Murray Marketing Crete, NE••••••••••
Marketing Manager Wolf Gaming Grand Junction, CO••••••••••
Marketing Specialist Pegler/Sysco Food Distribution Co Lincoln, NE••••••••••
Assistant Manager Woolworth Corporation Fox Lake, IL••••••••••
Sales Representative Waneks Furniture Crete, NE••••••••••
Owner/Manager Murray-Murray Clerks Crete, NE••••••••••
Bachelor of Arts: May •••••, Doane College (Private Liberal Arts College in Crete, NE) Major Corporate Communications with an Emphasis in Advertising and Public Relations; Minor in Mass Communications with emphasis in Video Production Broadcasting. Southeast Community College: (Lincoln, NE) Marketing Major •••••
Southeast Community College: (Milford, NE) Architectural Drafting Major •••••
University of Nebraska: (Lincoln, NE) Psychology Major •••••
IBM: Corel Draw; Adobe Illustrator, Photoshop, and PageMaker; Access; Microsoft Word, Excel, Power Point, and Publisher Macintosh: Quark Express, Adobe Photoshop
Other Software: Marketing Customer Information File Analyzer, DataSafe
••••• HARLAND Training (MCIF)
••••• Credit Union National Association (CUNA)
CUNA Star & Merit Training
••••• CUNA Marketing School III
••••• CUNA Marketing Conference
Sales Leadership Training
HARLAND MaxSell Marketing Customer
Information File (MCIF) training
Customer Service Training
Leadership Siouxland Graduate
••••• National Public Relations Society of America
Violence in the Workforce Training
Economic Development Seminar
Performance Review Training
••••• Management Training Program Woolworth
Professional Memberships/Community Organizations
••••• Chicago Federal Reserve Money Smart Week Committee
••••• PRSA Member
••••• Iowa Credit Union League Communications Task Force
••••• Quad City Advertising Federation member and served on Board since ••••• in the following positions: President
•••••, Treasurer •••••, Creative Bloc Chairperson •••••
••••• Great River Chapter of Credit Unions member; Board Treasurer 3 years; CMN Golf Outing Committee 3 years
••••• United Way Fund Distribution Committee
••••• Junior Achievement Teacher, Quad Cities Pleasant View Elementary School
••••• Sioux City Marketing Task Force Chairperson
Sioux City Marketing Communications Team Chairperson
••••• 3CMNA (City, County Communications and Marketing Association) member and National Judge Committee
••••• Community Youth Partnership Committee member in Rock Island, IL.
Business Collaborative Committee member in Rock Island, IL
City of Rock Island Communications Team Chairperson, Rock Island, IL
City of Rock Island Customer Service Team, Rock Island, IL
Quad Cities Police Christmas Lights Tour Committee, Quad Cities
Citizens For Strong Schools Marketing Committee Chairperson, Rock Island, IL passing a multi-million Referendum
••••• CUNA Diamond Award (Top Award in Category) Single Advertisement
Quad City Business Journal Top ••••• Under •••••
Quad City Business Journal Top Women In Business
••••• CUNA Diamond Award Direct Mail Campaign Series
CUNA Diamond Merit Award (
Marketing, Advertising, Public Relations, Communications