The industry of offering goods directly to customers in small quantities. Retail professionals provide customer service and ensure their stores run efficiently and properly. Their job involves a wide range of duties. Specific job requirements depend on the type of store and the products offered, but every retail professional assists customers in choosing and buying products. Retail professionals must have good communication skills because they are expected to listen closely to customers and respond to them directly. They also demonstrate products and help customers decide products that suit their needs, so an understanding of the merchandise offered by the store is vital. Retail professionals must also provide information on warranties and return policies.

Retail professionals also perform many tasks help stores run smoothly. Many retail professionals count money, process credit card receipts and make bank deposits. They also help keep stores clean and take stock of inventory. They also perform product returns and exchanges, make special orders, handle customer complaints and set up displays for sales.

Skills required to become a retail professional are acquired by working in other customer service jobs or from training. Most companies also require their retail professionals to have a high school diploma. Some management positions may require a bachelor's degree. Qualifications include customer service skills, sales skills and the ability to learn about products. Being a successful retail professional depends as much on personality as it does skill. All retail professionals must work well under pressure and possess good multitasking skills. They must also pay close attention to detail. This is important in loss prevention, as well as in sales and administrative tasks. Having a high energy level also helps retail professionals stay sharp during long periods of heavy customer traffic.