Cindy Minionis

Dynamic Marketing Leader seeking results-focused consulting opportunity

Fairfax, VA 22030
Job Function
Marketing & Advertising, Media & Communication, Sales & Sales Management
Entrepreneurial, performance driven leader with exceptional decision-making skills and proven ability to reach target market with compelling and motivating marketing messaging. Excellent communication skills with the ability to develop synergistic relationships with C-level executives as well as collaborative work environments. Innovative, visionary professional who rises above challenges to lead high-volume, multi-product campaigns to expand revenue and attain corporate objectives.


Vice President New Business Development
Direct Response Marketing Consultant
Vice President Product Marketing
Vice President Product Marketing
Former , Electronic Retailing Association (ERA)
Vice President Marketing
Marketing Manager
Marketing Manager
Membership Marketing Assistant

Work Experience

    • Direct Response Marketing Consultant
    • AARP // Jan '15 - Jan '16
    • AARP, WASHINGTON, D.C. 2015 2016 Direct Response Marketing Consultant Strategically steered development, testing, and roll-out of a nationwide radio and TV direct response campaign, including managing campaign operations such as creative development, media activity, weekly spending and channel maximization, digital strategy, inbound telemarketing, script development and optimization, and customer service. Developed and led the first successful DRTV campaign for AARP, including achieving projections to become long- term new channel for ongoing membership acquisition for largest global member organization.
    • Vice President New Business Development
    • THE KITANNA GROUP // Jan '14 - Feb '17
    • THE KITANNA GROUP, ST. MICHAELS, MD 2014 PRESENT Vice President New Business Development Capitalize on the opportunity to lead new business development as a partner within an entrepreneurial marketing company established on the premise that experience is key to success, including providing quality-focused services such as brand management, product development, media buying and production, data analytics, and eCommerce. Expertly lead client-driven access to top-tier executives with a track record of success. Continually promote strong consumer marketing, non-profit, and direct response expertise.
    • Vice President Product Marketing
    • Jan '09 - Jan '14
    • Vice President Product Marketing (2009 2014) Utilized broad scope of industry knowledge to launch and operate a new fitness division for the nations well-known and respected music and video marketing company, including directing product development and launch. Cindy S. Minionis (703) 622-2600
    • Vice President Marketing
    • Jan '03 - Jan '09
    • Vice President Marketing (2003 2009) Led targeted marketing-driven decision-making for the companys largest franchise representing 60% of profits, including initiating important and profitable marketing efforts and creating and developing unique upsell opportunities. Directed comprehensive product development and infomercial campaign for two top-selling self-help products, including a cognitive behavioral product and a spiritual enhancement product. Led music marketing to exceed profit expectations during companys acquisition by Readers Digest. Expanded cross-channel marketing platforms by airing first DR spot on TIVO and Sprint mobile network. Successfully added $3+ million to the bottom line by developing upsell opportunities for key product launches. Personally instrumental in the companys major transition to a new customer operations and fulfillment system.
    • Vice President Product Marketing
    • TIME LIFE, INC // Jan '93 - Jan '14
    • TIME LIFE, INC., ALEXANDRIA, VA ) 1993 2014 Vice President Product Marketing ) Developed new revenue streams by identifying product development opportunities within the beauty and housewares category, and developed marketing campaigns for consumer products priced from $19.99 to $249.99. Personally represented company at all industry events to locate new and exciting breakthrough products. Successfully supported product development and launch of Time Lifes first fitness product and infomercial with Cheryl Burke, including selecting talent and cost-effectively managing budgets for all aspects of launch. Identified and launched a successful ab product selling 1+ million units at $200 each, including breaking all sales records in the companys 50+ year history and exceeding operating profit goals by 400+%.
    • Marketing Manager
    • Jan '93 - Jan '03
    • Marketing Manager (1993 2003) Drove business growth by creating dynamic short-form (1-minute and 2-minute) national television campaign for the music business, and produced hundreds of spots that ran on broadcast and cable stations within the U.S. and Canada. Coordinated and managed budgeting and scheduling for the campaigns while meeting / exceeding profit goals annually. Initiated efforts to drive ongoing continuity business. Ensured a fully integrated marketing approach to support product launch. Created strong inbound and outbound telemarketing and direct mail marketing campaigns.
    • Marketing Manager
    • MCI TELECOMMUNICATIONS // Jan '92 - Jan '93
    • MCI TELECOMMUNICATIONS, ARLINGTON, VA 1992 1993 Marketing Manager Maximized bottom-line performance by designing and developing direct marketing campaigns geared toward growing Spanish- and Chinese-speaking audiences to substantially generate interest in MCI international-based calling plans. Collaborated with teams on highly successful Friends & Family marketing campaign.
    • Membership Marketing Assistant
    • NATIONAL WILDLIFE FEDERATION, VIENNA, VA 1985 1991 Membership Marketing Assistant Played a vital role in conceptualizing, developing, and implementing results-generating marketing initiatives to solicit new membership for the largest wildlife organization in the U.S., including producing direct mail campaigns directed to parents for subscription efforts for two children's magazines, Your Big Backyard and Ranger Rick. Approved and led press runs at large-scale nationwide print shops. Initiated key advertising with member magazines for profitable gift subscriptions.


    • Bachelor's Degree // Public Communications




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